Baek Bok-in, KT&G President, Strengthens 'Untact' Communication with 2030 Generation Employees

MZ Generation Suggests Smoking Etiquette Campaign... "Continuing Open Communication Practice"

[Asia Economy Reporter Lee Seon-ae] Baek Bok-in, President of KT&G, engaged in "untact" communication with employees belonging to the ‘Sangsang Silhyeon Committee,’ composed of the 2030 generation, on topics such as strengthening corporate social responsibility and establishing a horizontal corporate culture.

According to KT&G on the 28th, President Baek held a session on the 23rd with employees of the ‘Sangsang Silhyeon Committee’ via multi-party video connection from individual workplaces to review the achievements in corporate culture improvement over the year and to propose ideas. Notably, a proposal to promote a ‘Smoking Etiquette Campaign’ to prevent the illegal disposal of cigarette butts was highlighted as a key agenda item. Specifically, discussions included posting ‘Smoking Manners Compliance’ posters in public smoking rooms and spreading proper smoking manners through approximately 1,200 sales vehicles nationwide. Additionally, various ideas were shared regarding the establishment of a horizontal honorific system and effective methods for delivering CEO messages.

The ‘Sangsang Silhyeon Committee’ is an organization created to practice the management philosophy of ‘communication and empathy,’ emphasized by President Baek when he first took office in 2015. Composed of younger generation employees, the committee leads corporate culture improvement and engages in activities to discover and propose new ideas in various fields such as strengthening social responsibility and innovating work processes.

The 6th Sangsang Silhyeon Committee, which began activities in May this year, consists of 10 employees selected from various fields including headquarters, sales, and manufacturing. They have supported organizational culture improvement through activities such as campaigns promoting proper vacation culture to prevent COVID-19 and proposing efficient reporting guidelines.

President Baek stated, “We will support the thorough review and implementation of ideas such as the Smoking Etiquette Campaign,” and added, “We will continue to strive to establish a horizontal corporate culture and practice open communication without barriers with our members.”

This content was produced with the assistance of AI translation services.