CU X Gompyo Universe Expansion... Popcorn, Wheat Beer, and Cosmetics Included

Nacho, Pepero Set, Kitchen Detergent Too
Gompyo Series of Over 10 Items Achieve Consecutive Success
Series Sales Rise Together in a 'Chain Effect'

[Asia Economy Reporter Cha Min-young] The collaboration universe built by convenience store CU and GomPyo Flour continues to expand.

On the 28th, CU announced that it will exclusively launch three GomPyo cosmetic products (cushion pact·cleansing foam·hand cream) offline in partnership with natural cosmetics specialist Swanicoco.

The GomPyo Flour Cushion Pact contains Daehan Flour Milling's GomPyo flour, which reduces the darkening effect on the skin over time. As a natural cosmetics brand, it uses gentle ingredients and has also been certified for whitening, wrinkle improvement, and UV protection functions. The packaging features GomPyo's signature design. The GomPyo Flour Cleansing Foam contains 1000ppm of flour, which excels at absorbing impurities and sebum from pores. The GomPyo Flour Hand Cream includes flour extract, shea butter, and mango seed butter, and has been certified for its whitening functionality.

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CU is expanding its collaboration items across various categories because each time a related product is released, the demand for products in the same series increases in a chain effect. Starting with GomPyo popcorn, CU has launched over 10 Daehan Flour Milling GomPyo collaboration products, including nachos, wheat beer, Pepero gift sets, and kitchen detergents. GomPyo popcorn, which was released a year before GomPyo wheat beer, saw sales surge from June when the beer was launched, and the most recent product, GomPyo Mint Jelly, ranked first in sales in the jelly category.

Another hit series from CU, ‘Samyuk Soy Milk,’ also expanded its collaboration after the Samyuk Soy Milk Corn, launched last August, captured the taste of the halmaenials (grandmother millennials) and received a hot response. The collaboration extended to macarons, wafers, monaka, and steamed buns. As the ‘Samyuk Soy Milk Universe’ was completed, sales of Samyuk Soy Milk Corn, which had been declining entering winter, rose 13% compared to the previous month, returning to an upward trend.

Kim Myung-soo, MD Planning Team Leader at BGF Retail, said, “As customer interest in collaborations increases, sales of existing products rise whenever new products expanding the collaboration universe are introduced. Customers even suggest new related products themselves, showing a great response. Next year, we will present innovative and fun collaborations that will bring smiles to customers.”

Meanwhile, CU launched about 400 collaboration products this year, with cumulative related sales increasing more than sevenfold compared to the same period last year.

This content was produced with the assistance of AI translation services.