A Special Cup of Coffee to Comfort Your Stay-at-Home Life
Daily Average Consumption of 1.4 Cups of Coffee
Growing Interest in Home Cafes and Coffee Machines Amid Prolonged Staying at Home
[Asia Economy Reporter Kim Heeyoon] Due to the impact of the novel coronavirus infection (COVID-19), as more people cancel year-end parties and gatherings and plan simple ‘home parties’ or ‘honparty (alone + party)’ with family and friends, the demand for coffee machines is increasing.
According to the Korea Customs Service and the coffee industry, the domestic coffee sales volume in 2017 was 26.5 billion cups (including coffee mix, ground coffee, and canned coffee), with an average consumption of 512 cups per person. Analysis of food business licensing data from the Ministry of the Interior and Safety shows that there were 83,692 coffee specialty stores nationwide (as of 2020). However, as in-cafe dining was banned due to the resurgence of COVID-19, industry insiders explained that this coffee demand is leading to increased interest in home cafes.
On the 26th, coffee machine brand JURA announced that it will propose signature coffee recipes to make the stay-at-home period more special for those who feel disappointed by the unusual year-end atmosphere.
The JURA fully automatic coffee machine, which handles the entire process from bean grinding, coffee extraction, to cleaning with one touch, offers a variety of espresso-based specialty coffee menus that can be easily enjoyed according to personal preference.
The Fantastic Collaboration of Coffee and Vodka: ‘Espresso Martini’
The ‘coffee cocktail,’ a combination of coffee and alcohol, is a perfect menu for the year-end party atmosphere. Coffee cocktails are attractive because they require no special skills or tools and anyone can easily make them. Among them, the ‘Espresso Martini’ is a globally famous menu that has even been inducted into the Cocktail Hall of Fame in the UK.
For an Espresso Martini, you need two shots of espresso extracted from a coffee machine (one shot is 30ml), 30ml of vodka (Absolut), a cocktail shaker, ice, and sugar syrup. First, put ice, vodka, and espresso into the shaker in that order and shake quickly to cool and mix. The more foam created while shaking, the smoother the texture you can enjoy. Then, place a cocktail strainer on the shaker to separate the foam layer and liquid layer well, and slowly pour into a glass. Finally, decorate by placing about three coffee beans on top of the coffee with tweezers to complete the drink.
Winter Romance Filling Your Mouth: Sweet and Bitter ‘Cinnamon Latte’
The ‘Cinnamon Latte,’ with its spicy aroma and flavor, is a perfect menu to warmly soothe your cold body and mind during sudden cold snaps.
For a Cinnamon Latte, you need cinnamon powder and sticks, sugar, and milk. First, fill a mug with hot water to warm the cup thoroughly. Pre-warming the cup allows you to enjoy your coffee warm for longer. Next, prepare the key ingredient of the Cinnamon Latte, cinnamon powder. Mix cinnamon powder with a strong cinnamon scent and sugar well by shaking to complete the cinnamon powder. Connect the JURA coffee machine with the milk nozzle, press the latte macchiato button, and extract the menu into the warmed cup. Sprinkle the prepared cinnamon powder finely on top of the JURA latte macchiato with soft milk foam to finish. Adding a cinnamon stick into the cup as a garnish allows you to enjoy the visual, aroma, and taste comparable to a cafe menu.
Double the Nutty and Sweet Flavor: Easily Made Premium Dessert ‘Almond Salt Affogato’
‘Affogato,’ which means ‘to drown’ in Italian, is a coffee menu where rich, hot espresso is poured over soft vanilla ice cream, allowing you to enjoy both a sweet first taste and a nutty finish. Adding various nuts and salt gives a unique flavor and aroma.
You need two shots of espresso extracted from the JURA coffee machine (one shot is 30ml), vanilla ice cream, nuts, salt, and chocolate syrup. In a prepared cup, place two scoops of ice cream and a generous amount of almonds, drizzle chocolate syrup according to your preference, and gently pour two shots of espresso extracted from the JURA coffee machine to complete. Sprinkling a pinch of salt on the finished affogato lets you enjoy the charm of sweet and salty flavors.
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Meanwhile, JURA is holding a ‘Customer Appreciation Sale’ promotion until January 17 next year to celebrate the year-end and New Year. They offer their most beloved coffee machines of the year at up to 20% discount, along with trade-in events and special gift benefits.
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