OB Beer "Try the Energy Bar Made from Cass Beer Lees"

[Asia Economy Reporter Lee Seon-ae] OB Beer announced on the 23rd that it will unveil the energy bar made from Cass beer byproducts, ‘RE:nergy bar,’ for the first time through the crowdfunding platform Wadiz.

OB Beer signed a memorandum of understanding (MOU) with food upcycle startup Reharvest on the 20th of last month and is developing various food products such as energy bars, granola, and cereal using beer byproducts. As the first result of this collaboration, the energy bar made from beer lees naturally generated during the Cass beer brewing process will be introduced for the first time through the upcoming Wadiz open schedule.

The Cass beer lees ‘RE:nergy bar’ will be revealed on the 24th through the Wadiz open schedule, and the main funding will be conducted from January 7 to January 25 next year. Once the funding goal is achieved, the funds will be charged, and the rewards will be shipped collectively afterward. Ten percent of the RE:nergy bar’s funding goal will be used to support vulnerable groups in welfare blind spots.

The Cass beer lees ‘RE:nergy bar’ comes in two flavors: cheese and black sesame. Through this funding, customers can enjoy various configurations of the ‘RE:nergy bar’ at special discounted prices, such as a tasting pack (10 bars, 1 box) at 20% off and a 40% discount when funding for 6 boxes.

An OB Beer official said, “We hope the launch of the Cass beer lees RE:nergy bar will be a starting point for establishing a virtuous cycle structure among companies, society, and the environment,” adding, “We will continue to take on various challenges to create a ‘better world,’ which is the core goal of our company.”

Until now, byproducts naturally generated during the beer brewing process, despite being nutrient-rich and high value-added raw materials, were difficult to use as food ingredients due to regulations. However, with the revision of related notifications, since July 1, production of non-alcoholic products at liquor manufacturing facilities has been permitted. With the path opened to upcycle beer lees as food ingredients, it is now possible to expect not only coexistence and cooperation with domestic startup ventures but also environmental problem-solving by reutilizing discarded beer byproducts.

Reharvest, a domestic startup specializing in food upcycling, previously introduced the rice punch lees RE:nergy bar twice through Wadiz funding in the first half of this year before launching the beer lees RE:nergy bar. Both the first and second rounds successfully completed funding by achieving 2333% and 2728% of their respective goals.

This content was produced with the assistance of AI translation services.