[AKyung Hit Product] The Secret to McDonald's Success in One Book

Seongandang 'How Did a Company That Started with Just One Hamburger Grow into the World's Largest Franchise?'

[Asia Economy Reporter Byunghee Park] The secret to McDonald's success, which conquered the world with just one hamburger, is revealed.

McDonald's is the world's largest fast-food company, operating nearly 40,000 stores in about 120 countries worldwide. Founded in 1940, it has faced many crises over the years. It was treated as junk food, its brand image plummeted, and it was often disregarded by people.

However, McDonald's still maintains its position as the world's largest fast-food brand. Despite many controversies such as climate change, animal rights, obesity, and deforestation, it is a company that provides over 200,000 jobs worldwide as well as food.

Since the 1970s, McDonald's has established sustainable management goals and developed strategies. They have considered how to recycle Big Mac containers, how to prevent animals from suffering unnecessary pain during breeding and slaughter processes, and have also paid attention to farmers' incomes. Through this, they have maintained their status as the world's top brand for over 50 years.

Using McDonald's case, we examine what plans need to be prepared and what values should be at the core of business to become a successful company today.

The author, Bob Langert, worked at McDonald's for over 25 years, striving for McDonald's social responsibility fulfillment and sustainability. He retired as vice president in 2015.

This content was produced with the assistance of AI translation services.