Chosun University Chinese International Student Ranks No.1 in Online Sales of 'Goheung Yuja Products'

[Asia Economy Honam Reporting Headquarters Reporter Lee Gwan-woo] Chinese international students at Chosun University are attracting attention as next-generation Korea-China trade talents by selling processed Goheung yuja products to China in the ‘Yuja Product Export Expansion Online Sales Competition’ and ranking first in sales revenue.

According to Chosun University on the 22nd, the ‘Yuja Product Export Expansion Online Sales Competition,’ hosted by the Jeollanam-do Agricultural Research and Extension Services and Goheung County, was held for 23 days from the 8th of last month targeting Chinese international students.

They sold yuja products worth $13,000 to China, including Goheung yuja liquor, Appa-rang yuja jam, honey yuja tea sticks, yuja puree, and yuja rice crackers.

On the 10th, Jeollanam-do Agricultural Research and Extension Services and Goheung County selected and awarded 10 Chinese international students who achieved the highest sales.

The student who earned the highest profit in this competition was graduate student Jin Seong-bung (Chen Shengpeng·CHEN SHENGPENG) from the Department of Trade, College of Business Administration at Chosun University, with sales amounting to approximately 3.79 million KRW.

Graduate students Jin Ah-heun (Chen Yaxin·CHEN YAXIN) from the Department of Design and Wang Jeong (Wang Ting·WANG TING) from the Department of Korean Language and Literature received encouragement awards.

The international students who participated in this competition visited yuja cultivation farms, processing companies, and purchasing sites in the Goheung area, took and edited photos necessary for promotion themselves, securing marketing content for their activities.

Through this sales competition, Goheung yuja processed products were delivered across all 31 provinces in China, achieving promotional effects, and over 1,000 posts including yuja-related videos were uploaded on local Chinese SNS platforms, garnering more than 100,000 views.

In particular, it is evaluated that this competition achieved greater-than-expected results in the non-face-to-face era, opening up possibilities for growth through low-cost advanced marketing.

Student Jin Seong-bung explained, “While conducting this competition, I studied Korea-China e-commerce and realized that purchasing habits differ due to cultural differences between the countries,” adding, “Although Chinese people are very interested in Korean products, I also realized that packaging and taste need to be adjusted for better sales.”

He continued, “The significance of participating in this competition was special because it provided an opportunity to practice what I learned at university and to introduce excellent Korean agricultural specialty products to Chinese friends. I want to continue deeply researching e-commerce between Korea and China and become an expert in Korea-China trade.”

This content was produced with the assistance of AI translation services.