CJENM O Shopping Division, French Premium Lingerie Brand 'Barbara' Debuts

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping division is introducing the French premium lingerie brand Barbara for the first time on home shopping.

CJ O Shopping will air the Barbara launch broadcast at 10:55 PM on the 22nd. Barbara is an authentic French lingerie brand established in 1926, known for its highly elastic 'Elastine fabric.' It uses high-quality materials while offering excellent fit, gaining popularity among consumers. It has been sold domestically since 1998 and has a total of 32 offline stores including department stores. This is the first time Barbara will meet consumers through home shopping.

The product to be introduced for the first time is the 'Barbara C’est Moi' (meaning "It’s me" in English) line. It is a no-wire product that can be worn comfortably without pressure, using the same bra cup panel specifications as department stores to provide comfortable volume. The design incorporates various embroidered lace motifs such as chemical, tulip, petals, and wildflowers on Barbara’s metal motif bra, preserving Barbara’s classic and unique sensibility. The colors are available in six varieties: silver, black, cream, red, yellow, and gray.

Barbara C’est Moi is sold as a set of six no-wire bra and panty pieces, priced at 198,000 KRW. To commemorate the launch, all customers who purchase during the broadcast will receive one Barbara home dress as an additional gift. Additionally, customers who leave product reviews will be given a Barbara eco bag.

Jinsun Park, head of CJ ENM O Shopping division, said, “We are introducing the historic French premium brand Barbara to consumers on home shopping for the first time,” and added, “Through advanced sensibility, continuous market research, and product development, we will offer a variety of premium underwear products that satisfy consumers.”

This content was produced with the assistance of AI translation services.