This Year’s Increased Infrastructure Investment in China... Doosan Infracore Expected to Achieve Record Performance in China

Sales Increase Based on China-Friendly Business Expansion Despite Rapid Rise of Local Companies

[Asia Economy Reporter Ki-min Lee] Doosan Infracore is expected to achieve its best performance in the Chinese excavator market, its largest sales market, in the past 10 years.

According to the China Construction Machinery Association on the 20th, Doosan Infracore sold 17,458 excavators in China from January to November this year. This is the first time since 2010 that Doosan Infracore has sold more than 17,000 units annually in the Chinese excavator market.

Moreover, in November this year, Doosan Infracore sold 1,692 excavators in China, an increase of 34.1% compared to the same month last year.

Due to the spread of the novel coronavirus infection (COVID-19), lockdowns were imposed in some regions of China during January and February this year, causing a downturn in the Chinese construction equipment market.

However, as the Chinese government began various construction infrastructure investments from March, the market quickly recovered and exceeded the usual scale. Industry insiders expect that excavator sales in China this year will increase by more than 30% compared to last year, reaching a record high of 275,000 units.

Doosan Infracore has already surpassed last year's Chinese excavator sales of 15,270 units by recording cumulative sales of 15,766 units through October this year.

Doosan Infracore holds a 23% market share among foreign excavator companies operating in China this year, placing it among the leaders. In November, Doosan Infracore also became the first foreign excavator company in China to surpass cumulative production of 200,000 units.

Industry officials unanimously stated, "Considering that local companies are growing at a rapid pace in the Chinese excavator market, Doosan Infracore's performance is a noteworthy case."

To lead the Chinese market, Doosan Infracore is conducting online and offline marketing and running an equipment inspection campaign called 'DoosanCARE' to develop a locally friendly business.

Previously, Doosan Infracore started digital marketing using WeChat, China's largest mobile messenger service, in 2016 to target the Chinese market.

Recently, it held the '2020 New Product Launch Show' both online and offline, attracting attention from Chinese customers. Notably, 23,000 customers connected to the event via Doosan Infracore's official WeChat account platform during the two-hour online live broadcast, resulting in the sale of 47 pieces of equipment.

This content was produced with the assistance of AI translation services.