Gwangju City Successfully Concludes Online Communication Content Contest

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 20th that the ‘Bijang’ team, which proposed the online culture and education sharing platform ‘Gwangjuin-ui Jang(場), Gwangjang’ where citizens are the main participants, was selected as the grand prize winner in the finals of the online communication content contest.

This contest, under the theme ‘Are you hungry? Be the Mayor!’, is a project that selects video content directly proposed and created by citizens and promotes it through the city’s representative publicity media.

Last month, a total of 48 entries were received, and 16 finalists were selected through preliminary screening. In the finals, about 100 audience judges composed of presenters and citizens simultaneously connected via a video conferencing system to conduct real-time presentations (PT) and evaluations of the works.

The ‘Bijang’ team, which won the grand prize in the general category with ‘Gwangjuin-ui Jang(場), Gwangjang’, expressed the process of participating in the online culture and education sharing platform through a family composed of various age groups, receiving high praise from the judging panel.

In the youth category, the grand prize was awarded to student Yoon So-yoon (2nd year, Geumho Middle School), who proposed ‘A Pleasant and Safe Way to School’, a video filmed while walking to school combined with animation to express it interestingly.

The general category’s excellence awards were given to the ‘JOY’ team, which included interviews with university students from various majors, and the ‘GSD’ team, which proposed a cultural mileage system. A total of 16 works expressing ideas for a better Gwangju through videos were awarded.

The winning teams received commendations such as the Gwangju Mayor’s Award and the Cheil Worldwide President’s Award, along with prize money of 5 million won for the grand prize and 3 million won for the excellence awards, respectively.

Notably, this contest was conducted fairly and citizen-led from the citizens’ perspective, with private experts participating as advisory members from the planning stage, and final excellent works selected by reflecting 20% of social network service (SNS) citizen participation evaluation scores and 30% of online audience judge scores.

Furthermore, it is significant in that it induced citizens to shift from consumers to producers of content, fostering a sense of ownership and generating and sharing fresh ideas for Gwangju.

Considering the severe situation due to the resurgence of COVID-19, the contest finals and public participation evaluations were conducted online, and all processes were broadcast live on the city’s official YouTube channel. The winning works can be viewed on the contest website.

Kim Yi-gang, the city spokesperson, said, “This contest was an opportunity to try a new platform to communicate with citizens non-face-to-face in the With-Corona era. We thank all the citizens who actively participated, and we will continue to seek ways to realize the administrative value of ‘communication’ in various aspects during the 7th term of the elected government.”

This content was produced with the assistance of AI translation services.