CJ Olive Young Conducts 'UNESCO Girl Education Campaign'

Support for Domestic Underprivileged Groups and Vietnamese Female Youth Education
- A Portion of Proceeds Donated for Same-Day Delivery Service 'Oneul Dream' Orders

[Asia Economy Reporter Cha Min-young] CJ Olive Young announced on the 20th that it will conduct the 'UNESCO Girls' Education Campaign' from the 21st to the 27th in celebration of the year-end season.

CJ Olive Young has been running the girls' education campaign with UNESCO since 2014 to provide educational opportunities to girls in developing countries. When customers purchase products at Olive Young, a portion of the amount is donated. To date, the accumulated funds have reached approximately 1.6 billion KRW, and the number of participating customers has reached 23 million.

This campaign, held during the Christmas week, will accumulate a certain amount (2,500 KRW to 5,000 KRW) depending on the delivery type when ordering through Olive Young's instant delivery service 'Oneul Dream'. The plan is to encourage customers' 'good consumption' by linking with the industry-leading 'Oneul Dream' service amid the spread of untact (contactless) consumption.

Through this campaign, CJ Olive Young plans to raise a total of 100 million KRW in funds, which will be used to support the independence of underprivileged youth in Korea and improve the educational environment for ethnic minority girls in Vietnam.

In particular, CJ Olive Young operated the first 'Olive Young Supporters' in collaboration with the Children and Future Foundation this year, raising awareness about the issues faced by children aging out of protective care and working to correct misconceptions about them. As the first domestic support project linked to the girls' education campaign, activities to help the independence of underprivileged groups in Korea will continue next year as well.

This content was produced with the assistance of AI translation services.