[Asia Economy Reporter Hyunseok Yoo] EduTech specialist Hodoo Labs' children's English learning service, 'Hodoo English,' made its debut on home shopping with a sold-out performance.


Hodoo Labs announced on the 18th that 1,800 sets of the 'Hodoo English PC Lifetime Unlimited Learning Pass,' introduced through CJ Home Shopping on the 17th, were completely sold out within 55 minutes of the live broadcast.


A Hodoo Labs representative stated, "Thanks to the great interest from consumers, the pre-planned quantity was sold out early," adding, "Following the sell-out, continuous inquiries have been coming to the company, and we are preparing an encore sales event for the passes through home shopping on the 29th."


'Hodoo English' is Korea's first AI and Gamification-based children's English learning service, developed over approximately six years with a total investment of around 30 billion KRW. It is a 3D virtual reality educational service that integrates over 300 characters and about 4,300 scenarios into English conversation, with a strong focus on enabling children to learn 'joyfully.' Currently, Hodoo English holds the number one position in the elementary English conversation category, with users having spoken over 145 million sentences.



Hodoo Labs' 'Hodoo English' was recognized this year for its engine optimized for non-English speaking children's voices and its speech recognition technology, being selected as a 'Baby Unicorn Company' and one of the 'Government Innovation Companies National Representative 1000' by the Ministry of SMEs and Startups in 2020. Additionally, it has received awards such as the 2020 Korea Consumer Award and the 2020 Smart Korea Award.


This content was produced with the assistance of AI translation services.

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