KCC Wins GREEN Award at Korea Color Awards for Exterior Trend Book

Recognized for Excellence with 'A.C.T.', a Trendbook Analyzing Exterior Designs of Leading Brand Apartments

The Korean Color Award KCC recipients are taking a commemorative photo. From the left, KCC Design Team member Yu Jae-jun, Manager Jeong Seong-yoon.
[Photo by KCC]

[Asia Economy Reporter Kim Jonghwa] On the 11th, KCC received the Green (GREEN) Award at the ‘2020 Korea Color Awards’ ceremony hosted by the Korean Society of Color Studies.

Now in its 18th year, the Korea Color Awards selects outstanding color design cases in various categories to promote the development of color culture and enhance professionalism in the color industry. It evaluates successful cases and research achievements in marketing and overall color culture mediated by color planning, technology, and research and development, and awards are divided into Red (Innovation), Green (Space & Environment), and Blue (Technology) categories.

KCC submitted the apartment exterior trend book 'A.C.T. (Architecture Color Trend)' to this competition and was recognized as an excellent color research case in the space and environment category, receiving the Green Award. Now in its 13th edition, A.C.T. is the only domestic exterior trend book that analyzes changes in exterior color design of leading brand apartments in Korea. It received high praise from judges for providing useful information to experts and stakeholders in the construction industry.

A.C.T. comprehensively compiles exterior design information collected and analyzed by KCC’s environmental color experts who visited representative newly built apartments nationwide. Exterior refers to the finishing and decoration of the outer surfaces of buildings, corresponding to interior. It covers not only apartment exterior wall designs but also various color design cases for each space inside the building, such as corridors, parking lots, sculptures, and convenience facilities.

Recommended coating specifications are also included to facilitate product application by space. For exterior walls of buildings, 'Sup-euro Neoseal-PLUS,' which has excellent weather resistance and water repellency, is recommended; for rooftop waterproofing, 'Spotan Sangdo (Energy),' which has excellent heat insulation performance; and for underground parking lots, 'Unipoxy Lining,' which has outstanding abrasion resistance. For building interiors, coatings such as 'Sup-euro Home & Wellbeing,' usable inside residential units, and 'Sup-euro All-in-One,' which can be used for multiple purposes, are proposed.

KCC has developed manual colors for brand apartments of leading domestic construction companies based on accumulated design know-how over many years and applied them to numerous sites. Going forward, KCC plans to continue leading trends by closely collaborating with construction companies to develop excellent color designs suitable for each site amid rapidly changing exterior trends.

A KCC official stated, "We proudly received the GREEN Award at the Korea Color Awards, where many professional designers and competitors participated, recognizing KCC’s design expertise," adding, "We will provide the best service to enhance residents’ satisfaction and increase apartment brand value with optimal designs proposed by KCC’s environmental color experts."

This content was produced with the assistance of AI translation services.