LG Electronics, CES 2021 Theme: 'Making Home Life Comfortable'

[Asia Economy Reporter Dongwoo Lee] LG Electronics has confirmed the conference theme for 'CES 2021,' the world's largest home appliance and IT exhibition held in January next year, as "Life is ON - Make yourself @ Home."

On the 17th, LG Electronics announced that it sent invitations for the CES 2021 press conference with this theme to global media.

The press conference will be held online for 30 minutes starting at 8 a.m. Eastern Time on February 11th and will be broadcast live on the CES website, LG Electronics' online exhibition site, and LG Electronics' global YouTube channel.

LG Electronics stated, "At this conference, we will introduce various new products and services that allow customers to enjoy their precious daily lives more safely, conveniently, and enjoyably, while presenting a lifestyle suited to the new normal era."

On the following day, the 12th, LG Electronics will hold an online 'Future Technology Talk' for 30 minutes starting at 10:15 a.m. CTO Park Il-pyung will explain open innovation across various fields with industry experts and introduce a future vision where customers enjoy a better life in new ways amid rapidly changing times.

Considering that all CES 2021 events will be held online, LG Electronics plans to operate various exhibition platforms such as internet broadcasting and a 3D virtual exhibition hall through a separate LG Electronics site to provide customers with an experience similar to traditional offline exhibitions.

The internet broadcast will provide diverse content such as new product news, documentaries, lifestyle shows, and product reviews 24 hours a day, offering visitors a vivid and varied experience.

Visitors can experience LG Electronics' differentiated products and services in the 3D virtual exhibition hall as if they were on-site at the exhibition. Customers will be able to use the exhibition platform until February 15th next year, after CES 2021 concludes.

Jinhong Kim, Executive Vice President and Head of LG Electronics' Global Marketing Center, said, "We will sincerely convey how customers can enjoy their precious daily lives more comfortably with LG Electronics' innovative technologies."

This content was produced with the assistance of AI translation services.