KOTRA Hosts 'Startup Open Innovation Demo Day' for Digital Innovation

Review of KOTRA Project Application Status Until March Next Year

KOTRA held the 'KOTRA X Startup Open Innovation Demo Day' on the 15th to promote digital innovation in export, investment attraction, and job creation support services and business processes. Kwon Pyung-oh, President of KOTRA, is delivering the opening remarks. (Photo by KOTRA)

[Asia Economy Reporter Kim Ji-hee] KOTRA announced on the 16th that it held the ‘KOTRA X Startup Open Innovation Demo Day’ on the 15th to promote digital innovation in export, investment attraction, job creation support services, and work processes.

The demo day, held online, introduced various digital technologies and services that will innovate the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, including seller-buyer curation and automatic matching technology, an integrated management platform for export consultation meetings, and a non-face-to-face exhibition, conference, and consultation operation platform. Various startups with technologies such as marketing short-form video production solutions, collaboration tools between video production clients and creators, and corporate information management platforms participated in pitching.

At the event, the AI-based email trade fraud prevention solution ‘GiwonTech’ took first place, the short-form video automatic production solution ‘VideoMonster’ came in second, and the non-face-to-face user response survey service ‘Mithings’ ranked third. The winning companies received prize money of 5 million KRW, 3 million KRW, and 2 million KRW respectively.

KOTRA plans to review whether the technologies and services pitched at the demo day can be applied to KOTRA’s projects and utilize them in its work by March next year.

Kwon Pyung-oh, President of KOTRA, said, “KOTRA is advancing digital innovation together with startups,” and added, “Based on the technologies introduced this time, we will create new business models so that our small and medium-sized enterprises can use higher-quality services at lower costs.”

This content was produced with the assistance of AI translation services.