Korea Federation of SMEs Appoints Kim Young-cheol and Song Ga-in as Yellow Umbrella Ambassadors

Committed to Being a Strong Supporter for Small Businesses and Small Merchants Together

Actors Kim Young-chul and singer Song Ga-in appearing in the Yellow Umbrella advertisement. Photo by Korea Federation of SMEs

[Asia Economy Reporter Kim Heeyoon] The Korea Federation of Small and Medium Business (KSMB) announced on the 15th that actor Kim Youngchul and singer Song Ga-in have been appointed as Yellow Umbrella ambassadors.

Actor Kim Youngchul and singer Song Ga-in have been serving as advertising models for Yellow Umbrella since December last year. With this ambassador appointment, the two will actively promote Yellow Umbrella, a social safety net for small businesses and small merchants, and jointly serve as strong supporters for small businesses and small merchants.

Yellow Umbrella is a public mutual aid system that supports small businesses and small merchants in securing funds for livelihood stabilization and business recovery from threats such as business closure and old age. It was launched in 2007, and any representative of a small business or small merchant currently operating a business can join. Currently, there are 1.38 million registered members.

Park Yongman, head of the Mutual Aid Business Division at KSMB, said, “We will strive to be a reliable support and protector for small businesses and small merchants struggling due to COVID-19, together with the Yellow Umbrella ambassadors.”

This content was produced with the assistance of AI translation services.