'350,000 Units Sold in Japan Spark Buzz' Cushion Lands... Missha Launches Magic Cushion Neo Cover in Korea

[Asia Economy Reporter Lee Seon-ae] Able C&C's cosmetic brand Missha announced on the 15th that it will begin domestic sales of the ‘Magic Cushion Neo Cover’.

The ‘Magic Cushion Neo Cover’ became a hot topic after selling over 350,000 units within 8 months since its launch in Japan this April. It gained popularity through word of mouth for its advantages such as moist and radiant skin glow, long-lasting effect, and excellent coverage. On Missha's Japanese website, various local customer reviews can be found, such as “I have repurchased so many times I lost count (Catlov***)” and “Even with combination skin, this cushion does not break down over time (ma-m***)”.

The new product was also ranked 2nd in the foundation category in the second half of this year on LIPS, a rapidly rising cosmetic review sharing platform mainly among Japanese people in their teens and twenties. It is sold through most major local channels, including Japan’s three major variety shops ‘LOFT’, ‘PLAZA’, and ‘Tokyu Hands’, as well as the largest drugstore ‘Welcia’.

Using pearl extract, pearl powder, mother-of-pearl powder ingredients, and high refractive index oil, it creates a bright and radiant skin effect. The polymer powder lightly adheres to the skin, resulting in minimal stickiness and a long-lasting glossy skin appearance. The shades available are No. 21 Vanilla and No. 23 Sand.

Lee Joon-sung, Head of Marketing, said, “Magic Cushion Neo Cover is the first Missha product to be officially released domestically after overseas pre-sales and local popularity,” adding, “It will be a good choice for customers who seek light makeup that applies thinly without feeling heavy.”

The ‘Magic Cushion Neo Cover’ is sold online at My Nunk.com. The capacity is 15g, and the price is 20,000 KRW.

This content was produced with the assistance of AI translation services.