LG Display Donates for 11 Years, "Delivering Hope to Low-Income Children"

LG Display announced on the 15th that it will carry out the "Christmas Miracle" campaign ahead of the year-end holidays to bring hope to 320 children from low-income families.

[Asia Economy Reporter Changhwan Lee] LG Display announced on the 15th that it will deliver hope to 320 children from low-income families by conducting the ‘Christmas Miracle’ campaign ahead of the year-end holidays.

The ‘Christmas Miracle’ is LG Display’s flagship donation campaign that has been ongoing for 11 years. It collects stories from children living near its Seoul, Paju, and Gumi business sites about the gifts they most want to receive, and LG Display employees prepare and deliver customized gifts based on these stories.

Since 2010, LG Display has delivered Christmas presents to a total of approximately 1,705 children over 11 years.

While typical donations are vague acts where it is unclear who receives what, the ‘Christmas Miracle’ campaign reads the stories of beneficiary children and prepares gifts that they truly need, supporting their dreams. The company explained that this approach has received enthusiastic responses from employees compared to other donation programs.

This year’s ‘Christmas Miracle,’ initially planned for 100 children, was fully subscribed within 48 hours, leading to the acceptance of an additional 120 stories. A total of 694 employees participated in the first and second rounds of fundraising, raising about 21 million KRW in funds.

In response to employees’ voluntary donations, LG Display is conducting a ‘Christmas Miracle’ YouTube video event. If 100 comments are posted, gifts for 100 children will be prepared, resulting in customized gifts for a total of 320 children.

Additionally, to encourage the dreams of children who may have become lethargic due to COVID-19, LG Display collaborated with World Vision and received talent donations from nine young artists, including Ogin Art Toy artist, illustrator Namgung Ho, and webtoon artist Jo Jakka, to create special postcards.

The postcard set, which combines children’s dreams and Christmas themes?such as depicting the dream of a child who aspires to be a b-boy as a dancing Rudolph?will be delivered to donors and beneficiary children.

This content was produced with the assistance of AI translation services.