Aloso, 'Clect Sofa' Popular in tvN's The Devil Wears Jeongnam

Surge in Customer Inquiries About Sofas in the Program... 2020 Best Sofa Promotion

The 'Clect Sofa' featured in tvN's The Devil Wears Jeongnam, produced with support from Alloso, is gaining popularity.
[Photo by Alloso]

[Asia Economy Reporter Kim Jong-hwa] Alloso, the premium sofa brand of the Persys Group, supported the production of tvN's program "The Devil Wears Jeongnam," and the living room items in the consultation space inside the clothing store, where a decisive change in styling takes place, are gaining attention.

In addition to the high buzz generated by the YouTube videos released every episode, the prolonged "stay-at-home" period has increased demand for home interior, leading to a rise in customer inquiries about various furniture items.

In episode 2 of "The Devil Wears Jeongnam," aired on the 12th, a scene was depicted where the owner (played by Bae Jung-nam) and an employee (played by Jo Jae-yoon) of the clothing store "Gippeum Lasa," which helps with styling transformations, enjoy a comfortable rest on the sofa. The two cast members took advantage of a moment when no customers were around and spent a dreamy rest time on Alloso's "Clect" sofa placed in the consultation space. Especially notable was the scene where the owner, who had back pain from standing for a long time, used the movable back cushion included with the sofa as a pillow, lying down in a comfortable posture and falling asleep, highlighting the product's comfort and practicality.

Alloso provided the consultation space with the elegant and weighty Urban Classic style Clect three-seater sofa and the premium walnut wood frame armchair "Verdi," reflecting the style of the cast and the filming space, making the consultation area more stable and stylish.

The Clect sofa, which attracted attention with its classic and sophisticated atmosphere while emphasizing comfort, reportedly became a consultation space where each visitor to the clothing store in subsequent episodes could comfortably open up about their style concerns.

The Clect sofa featured in tvN's "The Devil Wears Jeongnam" has been a bestseller series steadily popular with customers since its launch in January. It is an Urban Classic style high-back sofa series composed of a generously sized flat seat and a soft movable back cushion, offering optimal comfort with the movable back cushion that can be arranged according to the desired posture. Additionally, its simple yet weighty design adds a classic sensibility to the space.

An Alloso representative said, "Since the program was planned with fashion as the theme, we put great effort into selecting products that harmonize well with the overall indoor atmosphere while serving as focal points. We chose the cozy and comfortable Clect sofa so that the participants could feel comfort and solace through the sofa, and inquiries for purchases have increased through both online and offline stores after the broadcast."

Meanwhile, Alloso's five best-selling sofa series, including the much-talked-about Clect sofa, will be offered at up to 19% discount in the "2020 Best Sofa Exhibition" held on the Alloso Naver Store until the 3rd of next month. Also, starting from the 21st, Alloso's Naver Blog will recruit 20 product trial participants for items such as the Clect sofa and Alloso cushions, providing even richer benefits.

This content was produced with the assistance of AI translation services.