BTS V, First Global Celebrity with Birthday Ad in US TIME Magazine... Historic Celebration by Chinese Fandom

[Image source=Yonhap News]

[Asia Economy Reporter Choi Eun-young] To celebrate the birthday of BTS member V, a birthday advertisement for V will be featured in the American newsweekly TIME. This marks the first time ever for a global celebrity.

On the 19th, V's Chinese fan club 'Baidu V Bar' announced that they will run a birthday advertisement for V in the year-end final issue of TIME magazine (December 21 edition) to celebrate V's 26th birthday on the 30th.

V is the first-ever celebrity to have a birthday advertisement published in TIME magazine.

TIME is a leading American newsweekly with over 26 million subscribers. On the 10th, it released a list of the most influential figures in various fields for the year and named BTS as the "Entertainer of the Year."

With this, V received the best birthday gift, having a personal advertisement featured alongside BTS's inside cover in this issue. The advertisement will appear in the TIME USA edition distributed in the United States.

Meanwhile, BTS's popularity in China is beyond imagination. Despite no activities in China, V has captivated Chinese fans with the nickname "Prince of the Continent."

Additionally, the economic power and scale of V's fan club 'Baidu V Bar,' which planned this TIME birthday advertisement, have become a hot topic. Baidu V Bar set new records for K-pop album group purchases with 170,000 copies in 2019 and 220,000 copies in 2020, as well as birthday fundraising records for two consecutive years. This year, their fundraising amount exceeded 1.2 billion KRW, demonstrating their formidable fan power.

Last year, for V's birthday, they carried out a massive support project as the first celebrity to officially sponsor the Cheonggyecheon "Seoul Christmas Festival." This year, following the establishment of the "Taehyung Hope Elementary School," they launched the largest-scale birthday celebration ever, with advertisements on all subway lines totaling 7,039 stations and 6,272 digital billboards in drugstores, convenience stores, and bookstores.

This content was produced with the assistance of AI translation services.