Key to Successful Digital Service Export, 'Deep Change (D.E.E.P. Change)'

[Asia Economy Reporter Hwang Yoon-joo] Despite the challenging trade environment caused by the prolonged COVID-19 pandemic, the success keyword for service companies that achieved outstanding export performance through digital innovation has been presented as 'D.E.E.P. Change.'

'D.E.E.P.' stands for Demand targeting, Extended enterprise, Expertise expansion, and Platform business.

The Korea International Trade Association's International Trade and Commerce Research Institute analyzed the cases of eight companies that won the Export Tower award at this year's Trade Day with digital-based services in the report "2020 Digital Service Export Companies Success Keyword: D.E.E.P. Change," released on the 13th, deriving these success keywords.

The first, Demand targeting, is a strategy to secure stable revenue customers through precise demand analysis. Puzzle game developer Bitmango Co., Ltd. analyzed data of users who left the game to improve the game and increase user revisit rates, while Adena Software Co., Ltd., which possesses foreign exchange financial IT solutions, secured long-term customers through a subscription-based full-package service.

Extended enterprise is a strategy to promote overseas expansion through collaborative partnerships with other companies. Finger Co., Ltd., which has financial IT solutions, participated in developing fintech solutions for major domestic banks and succeeded in joint overseas expansion, while H2 Interactive Co., Ltd., which provides game localization and distribution services overseas, formed partnerships with major overseas game distributors such as Nintendo, acquiring numerous global rights for overseas games.

Expertise expansion is a strategy to develop new services by applying intellectual property (IP). Jeongi IP Co., Ltd., which expanded the IP of the popular game "Legend of Mir 2" into various content genres such as webtoons and novels, and Hyperconnect Co., Ltd., which created the video call app "Azar," the first in the world to implement web-based video call technology in a mobile environment, currently serving 230 countries in 19 languages, are representative examples.

Lastly, Platform business is a strategy to generate revenue by promoting interactions among platform users. Flitto Co., Ltd., a multilingual translation platform, produces, accumulates, and processes language big data by utilizing collective intelligence within the platform and sells it to global IT companies.

This content was produced with the assistance of AI translation services.