Market Kurly's Top Grocery Search Term of the Year is 'Milk'

[Asia Economy Reporter Seungjin Lee] Market Kurly analyzed cumulative search data from 2020 and found that ‘milk’ ranked first.

On the 11th, Market Kurly announced the ‘Shopping Search Keywords of the Year’ ranking by analyzing the search data most frequently entered by customers on Market Kurly’s website and app from January to December 9 of this year. Dairy products consumed daily, including milk which took first place, eggs (3rd), cheese (5th), and yogurt (8th), recorded high rankings.

‘Milk,’ which ranked first in shopping searches this year, recorded about 2 million searches, a 38% increase compared to last year, surpassing last year’s top-ranked salad to take the highest position. The high search volume directly translated into high sales. Although milk accounts for only 0.5% of the total number of products, its sales volume accounts for about 3% of total product sales. ‘Cully’s Animal Welfare Milk,’ the first milk in Korea to record the milking date and Market Kurly’s first private brand product, has sold 650,000 units in about 10 months since its launch in February, gaining great popularity.

Salad, which was the top search keyword last year, ranked second this year. Previously mainly consumed as a diet food, it has steadily gained popularity as more customers seek it as a healthy meal. Eggs, ranked 3rd, jumped from 7th last year to 3rd this year, benefiting from the home-cooked meal trend due to COVID-19 and the wide variety of recipes that can be made with eggs.

‘Mask,’ which ranked 5th this year, is the first non-food keyword to enter Market Kurly’s top 10 popular search terms. Masks were the most searched keyword by customers during February and March when the COVID-19 pandemic began. Even after the public mask system ended in mid-July, searches surged again. Steady searches continued for various mask products including Etica masks, which experienced sell-outs both online and offline, as well as KF94, KF80, children’s masks, and disposable masks.

Additionally, ‘tomato,’ which can be harvested year-round due to facility cultivation and expanded production areas, jumped from 10th in 2019 to 7th, recording the highest search ranking among fruits. Bread (9th) and onion (10th) newly entered the top 10 popular search keywords.

This content was produced with the assistance of AI translation services.