OB Beer, 'Cass 0.0' Sells Out Initial Stock on Coupang Within 7 Days

[Asia Economy Reporter Lee Seon-ae] OB Beer's non-alcoholic beverage 'Cass 0.0' has signaled a successful entry into the online market.

According to OB Beer on the 11th, Cass 0.0, a non-alcoholic beverage launched on Coupang on the 26th of last month, sold out its initial stock of 5,282 boxes within 7 days of sales. OB Beer supplied additional quantities of Cass 0.0, which caused a temporary out-of-stock situation, and resumed normal sales from the 10th. Cass 0.0 sold through Coupang is a 330ml can product priced at 15,600 KRW per box (24 cans).

Cass 0.0 uses the same ingredients as regular beer and undergoes the same fermentation and maturation processes. In the final filtration stage, only the alcohol is extracted through a 'smart separation method,' allowing the original beer's unique taste to be preserved. Although Cass 0.0 is a non-alcoholic beverage with an alcohol content below 0.05%, this is the secret behind its ability to deliver the crisp and refreshing taste characteristic of beer.

Yu Hee-moon, Vice President of Marketing at OB Beer, said, “Cass 0.0 is gaining strong consumer response by being recognized for its crisp and refreshing taste that preserves the flavor of beer in the non-alcoholic market. We will continue various marketing activities so that more consumers can experience the charm of Cass 0.0.”

Meanwhile, OB Beer is conducting various marketing activities to commemorate the launch of Cass 0.0. The ‘Smart Choice’ campaign, which started on the 3rd, promotes Cass 0.0 as a wise alternative for those who want to enjoy the crisp taste of original beer but find alcohol consumption burdensome. Under the slogan ‘Wise Zero Life with Cass 0.0,’ 417 consumers who shared stories about why they need Cass 0.0 were selected to receive a total of 100,000 cans. Additionally, through collaboration with popular illustrator ‘JUNO,’ the unique features of Cass 0.0 are being serialized weekly on OB Beer’s official Instagram.

This content was produced with the assistance of AI translation services.