eBay Korea Strengthens Partnership with Electrolux Korea
Pre-launch of New Products, Exclusive Sales of Accessories, etc.
At the business partnership agreement signing ceremony held on the 10th, Kim Tae-su, Head of Sales Division at eBay Korea (right), and Lee Shin-young, CEO of Electrolux Korea (left), are posing for a commemorative photo. Photo by eBay Korea
View original image[Asia Economy Reporter Minyoung Cha] eBay Korea announced on the 11th that it has signed a Joint Business Partnership (JBP) agreement to strengthen its partnership with Electrolux, a Swedish brand with a 100-year history.
The signing ceremony held on the 10th at eBay Korea's headquarters in Gangnam Finance Center, Seoul, was attended by Kim Taesu, Head of Sales Division at eBay Korea, and Lee Shinyoung, CEO of Electrolux Korea, where they discussed ways to enhance cooperation.
Through this partnership agreement, eBay Korea will be able to introduce Electrolux’s new products, the number one home appliance brand in Europe, to the domestic market for the first time. Additionally, eBay Korea will have exclusive rights to sell accessories for home appliances that are only distributed by Electrolux headquarters on its platforms Gmarket, Auction, and G9.
Furthermore, various Electrolux products will be linked with eBay Korea’s next-day bundled delivery service, Smile Delivery, and a range of marketing activities targeting Smile Club, the premium membership customers, will be conducted. Beyond this, both companies plan to maintain a close partnership and continue various collaborations to enhance customer convenience.
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Kim Taesu, Head of Sales Division at eBay Korea, stated, “We are exploring multiple ways to create synergy with the global home appliance company Electrolux. We will do our best to serve as a bridge connecting Electrolux and domestic consumers.” He added, “Going forward, eBay Korea plans to showcase differentiated services by solidifying partnerships with various brand companies.”
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