Hyundai Department Store Partners with Naver for Contactless Christmas Concert

Broadcast on Naver 'Now' on the 11th
Featuring Zion.T and Heize

[Asia Economy Reporter Cha Min-young] Hyundai Department Store is holding the first-ever contactless concert in the department store industry to celebrate Christmas.

Hyundai Department Store announced on the 10th that it will hold a Christmas concert titled "Sweet Delivery" online without an audience for one hour from 9 PM to 10 PM on the 11th. Sweet Delivery will be broadcast on "Now," a 24-hour live platform available on the Naver app, and anyone can watch it for free.

The Sweet Delivery concert features singer Zion.T, who rose to stardom with his unique vocal tone, and singer Heize, who gained public sympathy by incorporating her personal experiences into her lyrics. The concert, themed "Joy and Comfort in Everyday Life," will showcase their hit songs such as "Yanghwa Bridge" and "It’s Raining, So..."

The live performance video of Sweet Delivery was pre-recorded after business hours on the 9th at "Mocha Garden," located in Hyundai Premium Outlet Space1, which opened last month in Dasan New Town, Namyangju, Gyeonggi Province. Space1 is a "gallery-type outlet" that combines shopping facilities with cultural and artistic elements such as museums and parks. It includes "Mocha Garden," created in collaboration with world-renowned designer Jaime Hayon. Through this concert, Hyundai Department Store plans to introduce art pieces, including sculptures designed by Jaime Hayon, to customers who have not yet visited Space1.

Hyundai Department Store decided to switch its year-end events, traditionally held at each store, to a non-face-to-face online format this year due to COVID-19. Typically, the department store industry has held concerts inviting famous singers at year-end to express gratitude to customers.

They will also provide free music streaming services to customers. A playlist of about 200 songs, including Christmas carols requested by customers through Hyundai Department Store’s official social network service (SNS) accounts and the store’s original track "Place to Be," will be available on the Naver mobile app Now, and anyone can listen for free until the 16th.

Additionally, until the 16th, an event will be held where participants who leave comments on the "Sweet Delivery" video on the YouTube channel "Hyundai Department Store TV" will be entered into a draw to win prizes such as an iPhone 12 Pro 128GB (1 winner), AirPods Pro (3 winners), and a one-year music subscription to Naver VIBE (5 winners).

This content was produced with the assistance of AI translation services.