Emart Offers Up to 40% Off on 10 Jeju Specialty Products

Jeju Winter Vegetables Arrive, Expected to Stabilize Prices After Heavy Rains
Abundant Yellow Croaker Catch Secures 20 Tons of Fresh Supply

[Asia Economy, Reporter Lim Hyesun] From December 10 to 16, Emart will offer up to 40% discounts on a total of 10 Jeju specialty products, including winter vegetables, when customers accumulate Shinsegae Points.

The items include winter vegetables such as Jeju-grown cabbage, soil carrots, kohlrabi, and broccoli; seafood such as fresh yellow croaker and silver hairtail; fruits such as tangerines and kiwis; as well as new varieties of citrus.

Emart is offering one Jeju Sweet Cabbage, a domestic variety with higher sugar content than regular cabbage, at a 30% discount for 1,736 won, 1 kg of soil carrots for 1,980 won, one kohlrabi for 1,106 won, and two broccoli at a 40% discount for 2,088 won.

Given the large discount rates and expected high demand, the total prepared volume has been set at approximately 330 tons, which is about 15% more than last year.

Jeju Island is called a "winter vegetable factory" because its mild climate allows for vegetable farming year-round, even in winter. Every early December, fresh vegetables are supplied in large quantities to the mainland, helping to stabilize winter vegetable prices.

However, this year, due to heavy rains and consecutive typhoons, the shipping period was delayed, and only recently has the supply stabilized. Emart expects that with the shipment of Jeju winter vegetables, overall vegetable prices will stabilize from mid-December.

Additionally, Jeju's representative seafood items, silver hairtail and fresh yellow croaker, are also available at discounted prices. Ten fresh yellow croakers are being sold for 8,800 won, and Jeju silver hairtail for 7,980 won. This year, the yellow croaker catch has increased significantly, to the extent that the term "abundant catch" is being used. According to the Korea Maritime Institute's Fisheries Outlook Center, yellow croaker production in November reached 13,817 tons, about 30% higher than in October, and more than double the average year. Emart plans to offer 20 tons of fresh yellow croaker through fleet contracts. Although these are fresh yellow croakers, the price is lower than that of frozen yellow croaker. For reference, the usual price of one Jeju frozen yellow croaker of the same size is 1,480 won, making this about 40% cheaper.

High-sugar Jeju tangerines (3.4kg) are also available for 10,900 won. There is also a promotion for Hallabong. Pesticide-free Jeju Hallabong (1.2kg) will be sold from December 11 to 13 at a 30% discount for 7,980 won.

For the first time, Emart will introduce "Winter Prince," a domestic tangerine variety developed by the Rural Development Administration. Winter Prince (1.5kg) will be sold for 14,900 won. This new variety combines the fast-growing characteristics of Satsuma mandarin and the slower-growing traits of late-maturing citrus. It is juicy and tender like Satsuma mandarins, yet has a higher sugar content than Hallabong.

Kiwis grown in Jeju are also being offered. The premium kiwi brand Zespri is selling its first-ever "Jeju Gold Kiwi" harvest this year at 12,800 won per pack (8-12 pieces).

This content was produced with the assistance of AI translation services.