Lotte Department Store Launches New 'T-Bone Steak Meal Kit' Targeting Year-End Home Parties

[Asia Economy Reporter Seungjin Lee] Lotte Department Store will launch a new ‘Greater Omaha T-Bone Steak Meal Kit’ on the 24th for customers enjoying Christmas holidays and year-end home parties.

Recently, as home cooking and home parties have become a trend, the demand for grilling beef has surged. More customers are enjoying beef not only on special occasions but also in everyday life, leading to a significant increase in sales of imported beef such as U.S. and Australian beef, which can be enjoyed at affordable prices, as well as Korean beef (Hanwoo). Lotte Department Store’s imported beef sales have grown by more than 36% over the past three months. For grilling cuts such as sirloin and tenderloin, sales have increased by over 50%.

Reflecting this demand, Lotte Department Store has been introducing steak meal kits targeting home party enthusiasts since October. These products are exclusive to Lotte Department Store and include a total of 11 types: 6 kinds of ‘Steak Meal Kits’ such as Wagyu chuck flap tail and top sirloin steak, and 5 kinds of ‘Seasoned Flex Steak Meal Kits.’ They are sold at major stores in the metropolitan area, including the Main Store, Jamsil Store, and Gangnam Store. Thanks to the new meal kit launches, imported beef sales at Lotte Department Store have increased by more than 42% since December.

For the Christmas holidays, Lotte Department Store will add the special ‘Greater Omaha T-Bone Steak Meal Kit’ to the existing steak meal kits. ‘Greater Omaha’ is a premium U.S. beef producer established in 1920, known as the ‘White House Beef’ because it was the only beef producer invited to the excellent product event held at the White House in 2017.

The T-bone steak is named after the T-shaped bone between the tenderloin and sirloin of the cow, and it is considered a premium cut that allows you to enjoy both tenderloin and sirloin at once. The price of this meal kit is 39,900 KRW, and it includes 560g of U.S. T-bone steak, a small bottle of olive oil, steak seasoning, and red wine sauce, allowing for easy preparation and enjoyment.

To commemorate the launch of the T-bone steak meal kit, Lotte Department Store will offer a special 20% discount on a total of 11 meal kits, including the 5 types of ‘Flex Steak Meal Kits’ and ‘Wagyu Steak Meal Kits’ released in October, from the 24th to the 27th for four days.

Jeon Il-ho, head of the Food Team at Lotte Department Store’s Merchandise Headquarters, said, “Not only has the demand for imported beef increased recently, but meal kits, which are easy to enjoy, have become essential for home cooking. We plan to continuously introduce various meal kit products that can only be found at Lotte Department Store.”

This content was produced with the assistance of AI translation services.