Discovery of Ungjin Play, Cha Seung-won's 'Play Until Exhausted and Fall Asleep' Advertisement Released

Reflecting Parents' Realistic Wish for Their Child to Play Comfortably and Sleep Well in a Homebound Environment

Woongjin announced on the 9th that it has released an advertising campaign featuring Cha Seung-won as the model for 'Discovery of Play' on TV, YouTube, and Instagram. Photo by Woongjin

[Asia Economy Reporter Kim Heeyoon] Woongjin announced on the 9th that ‘Noriui Balgyeon’ has released an advertising campaign featuring Cha Seungwon as the model on TV, YouTube, and Instagram.

Noriui Balgyeon is the largest kids play application in Korea that connects various play and experiential learning programs nationwide, as well as provides live play classes to enjoy at home.

This advertisement conveys the message that parents tired from childcare can easily solve their parenting concerns anytime by transforming into the play king using the diverse and vast content provided by Noriui Balgyeon.

The main slogan, ‘Play until you’re tired and fall asleep,’ reflects the realistic wish of parents who want their children to play excitedly, safely, and beneficially, then fall asleep comfortably in an environment where time spent at home has increased due to COVID-19, according to Noriui Balgyeon.

Main model Cha Seungwon transformed into the play king appearing with thousands of plays in this advertisement, which is an homage to ‘Game of Thrones,’ creating a cheerful image.

Lee Younghoon, General Director of Noriui Balgyeon, said, “All parents want to become the play king who lets their children experience various plays,” and added, “Even parents who realistically struggle with lack of stamina and ideas can become the play king anytime, and Noriui Balgyeon will take on that role.”

Meanwhile, starting this month, Noriui Balgyeon launched ‘Play Class Live,’ an online live class where over 3,000 classes including virtual travel can be enjoyed interactively in real-time at home. Since launching its own app last year, the accumulated number of members is about 600,000.

This content was produced with the assistance of AI translation services.