Martial Arts and VR-Based Immersive Ontact Marketing Support Launch

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA), in collaboration with the Ministry of SMEs and Startups, announced that it will launch 'VRowser,' an immersive virtual reality (VR) content service, on the 8th.

VRowser (VR + Browser) is a service designed to support the export expansion of Korean small and medium-sized enterprises (SMEs) by producing product introduction videos as three-dimensional 360-degree VR content. This allows overseas consumers and buyers to indirectly experience the products amid restrictions on cross-border movement due to the COVID-19 pandemic.

The product introduction videos are filmed by professional show hosts in different spaces for each of the 10 categories, including food, beauty, and healthcare, providing users with a virtual experience as if visiting different showrooms. Additionally, each product video is linked with detailed product information and purchase links, functioning as a VR content commerce platform for SMEs.

Currently, VRowser offers product videos from 30 companies across 6 categories, with plans to upload videos for 50 products in 10 categories by the end of the year. The videos can be viewed via a dedicated mobile app and the official VRowser YouTube channel.

In particular, the dedicated app applies a mobile 3D VR highest-quality solution to provide users with a more realistic experience, supporting the download and playback of ultra-high-definition 8K videos. The 3D videos can be easily viewed by connecting VR display devices worn on the head, such as HMDs (Head Mount Displays) and VR glasses. VR glasses will be distributed free of charge to 200 overseas consumers and buyers through social network service (SNS) events in the future. For users who experience dizziness while watching 3D videos, 2D ultra-high-definition videos are also supported.

The dedicated app can be downloaded by searching for 'VRowser' on the Google Play Store. Next year, the number of products produced as videos will be further expanded, and a dedicated app for iPhone (iOS) will also be developed.

Kim Hyun-chul, head of KITA's Global Marketing Division, said, "Through VRowser, the unique features of products can be vividly confirmed even overseas, making it easier to lead to purchase decisions. As on-tact marketing becomes increasingly important due to COVID-19, we expect it to serve as an effective overseas marketing support tool that overcomes the limitations of non-face-to-face interactions by combining with online video consultation meetings."

This content was produced with the assistance of AI translation services.