"Live Support for Man City from Home"… Nexen Tire Hosts 'Purple Live Digital' Season 2
[Asia Economy Reporter Kiho Sung] Nexen Tire announced on the 7th that it will strengthen communication with customers through the second season of the online communication platform ‘Purple Live, Digital.’
Nexen Tire’s ‘Purple Live, Digital’ is digital content designed to enhance online touchpoints with customers. It was first introduced by supporting Manchester City FC (Man City), the official partner of the 2019/20 Premier League season, through online cheering.
The newly launched 'Purple Live, Digital' Season 2 for the 2020/21 season conducts live broadcasts using creators from various fields and the Nexen Central Research Institute (The Nexen University) studio. Previously, in November, to strengthen communication with global fans, online cheering was held with local creators in the UAE and Thailand.
Nexen Tire has prepared the first domestic online live cheering broadcast of the 2020/21 Premier League season through the match between Man City and Manchester United FC at 2:30 AM (Korean time) on the 13th.
To strengthen touchpoints with the MZ generation (Millennials + Generation Z), known as the ‘digital generation,’ FIFA Online pro gamer and creator Jeong Jaeyoung and creator Kim Hyojin will participate. During the ‘Purple Live, Digital’ live broadcast on Jeong Jaeyoung creator’s YouTube channel, a quiz event will be held, and winners will receive Man City goods (uniform jerseys, portable batteries, car air fresheners, tumblers, etc.).
Additionally, from December 7 to 13, an event will be held on the Nexen Tire X Manchester City partnership Facebook page, where various prizes will be given through a raffle.
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Nexen Tire plans to continue strengthening communication with customers online by preparing various digital contents and events.
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