Emart24 Launches 'Minsaeng Aid and Soy Milk' with Reduced Price Bubble

[Asia Economy Reporter Seungjin Lee] Emart24 is strengthening its lineup of essential products by consecutively launching two types of fruit juice beverages and two types of soy milk.

Emart24's 500ml PET-type essential coffee products (Minsaeng Sseun Coffee, Minsaeng Dan Coffee), launched in October last year, surpassed 5 million units in cumulative sales within one year of release, ranking first in the refrigerated coffee category and receiving positive responses from customers. This success has led to an expansion of the product lineup.

Following coffee, Emart24 plans to broaden customer choices by offering fruit juice ade and soy milk, which have steady demand throughout all seasons, at reasonable prices with 1.5 to 2 times larger volumes compared to similar beverages.

Minsaeng Fruit Juice Ade comes in two varieties: Honey Apple Ade and Honey Pear Ade (500ml each), containing apple and pear concentrate and acacia honey respectively. The container design applies the colors of apple and pear, and includes a character of a tired office worker to add visual interest.

Minsaeng Soy Milk consists of two types: Black Bean Soy Milk and Soy Milk Coffee (320ml each). Unlike traditional bottled or carton soy milk, these use PET containers that are resistant to breaking or bursting, enhancing portability.

Minsaeng Black Bean Soy Milk contains over 80% domestic black bean concentrate and original soy milk, while Minsaeng Soy Milk Coffee is a soy latte with a savory and mild flavor. Both Minsaeng Fruit Juice Ade and Minsaeng Soy Milk are priced at 1,300 KRW.

Oh Jeonghan, buyer of the Daily Team at Emart24, said, “The newly launched Minsaeng Fruit Juice Ade and Soy Milk are beverages planned with a health concept that attracts strong customer interest, and we recommend them as a simple meal replacement for busy mornings.” He added, “We plan to continuously expand the cost-effective Minsaeng series targeting beverages with high purchase frequency among customers.”

This content was produced with the assistance of AI translation services.