[Photo] LG Electronics Screens 'Nutcracker' on New York Manhattan Billboard

[Asia Economy Reporter Dongwoo Lee] LG Electronics recently showcased a highlight video of "The Nutcracker," produced in collaboration with the world-renowned ballet company American Ballet Theatre (ABT), on the LG billboard in Times Square, Manhattan, New York, ahead of Christmas.

LG Electronics announced on the 7th that considering the difficulty of attending performances due to the COVID-19 pandemic, this event was organized to help local customers enjoy the year-end by watching the ballet performance. The billboard screening of "The Nutcracker" is scheduled to continue until the end of this year.

In particular, on the 4th, the "The Nutcracker" video was displayed on the billboard for four hours starting from 6 PM, making Times Square plaza look like a performance venue.

This video was produced by ABT for the first time in 8K resolution and is available on LG SIGNATURE and ABT's YouTube channels. Since last year, LG Electronics has been an official sponsor of ABT, promoting the artistic value of LG SIGNATURE, its ultra-premium home appliance line.

This content was produced with the assistance of AI translation services.