LG Electronics Employees Transform into 'Santa,' Sharing Warmth with Neighbors at Year-End

[Asia Economy Reporter Kim Hyewon] LG Electronics employees transformed into Santa Claus themselves at the end of the year to volunteer in helping neighbors in need.

On the 6th, LG Electronics announced that it operates various Santa programs to encourage employees to actively participate in non-face-to-face volunteering and donations.

The program includes four detailed activities: ▲ recording audio for fairy tale books for children from multicultural families and the visually impaired (program name Family Santa) ▲ creating movie subtitles for the hearing impaired (program name Alone Santa) ▲ donating blood donation certificates and masks to support medical expenses for children in difficult circumstances (program name Donation Santa) ▲ donating grocery boxes to residents of Seoul’s jjokbangchon (small room villages) (program name Delivery Santa).

All activities except for the Delivery Santa program are conducted non-face-to-face.

Employees participating in the Family Santa program record fairy tale books with their families for children from multicultural families and the visually impaired, delivering both the books and audio files together.

The Alone Santa program involves employees watching about 10 minutes of a movie each and creating subtitles for the dialogue to be inserted into the video. LG Electronics completed the first phase of these two programs over ten days starting from the 20th of last month and is currently conducting the second phase this month.

Donation Santa is part of LG Electronics’ annual 'Life’s Good with LG Blood Donation Campaign' that has been held since 2004. This year, in line with the non-face-to-face trend, employees donate blood donation certificates and masks to practice neighborly love.

LG Electronics accumulates 10,000 KRW for each blood donation certificate and 1,000 KRW for each mask donated by employees. Additionally, when employees leave supportive comments on the company bulletin board or LG Electronics’ Facebook, Instagram, and other SNS channels, 1,000 KRW is accumulated per comment. LG Electronics matches the collected amount and donates the total sum. The donation will be given to children who have difficulty paying medical expenses due to financial hardship. The fundraising, which started at the end of last month, will continue until the 11th of this month.

Delivery Santa is an activity where LG Electronics employees prepare 800 grocery boxes with funds raised through participation in a donation meal program and deliver them to residents of Seoul’s jjokbangchon. The donation meal program reduces side dishes in the meal to lower costs and donates the saved amount, a practice LG Electronics has conducted at all domestic business sites since 2011. The grocery boxes are scheduled to be delivered next month.

Yoon Daesik, Executive Vice President of LG Electronics’ External Cooperation Division, said, "We will fulfill our corporate social responsibility by practicing various social contribution activities to help overcome the socially depressed atmosphere caused by the novel coronavirus infection (COVID-19), even if only a little."

This content was produced with the assistance of AI translation services.