Shinhan Card Selected for 'Community Contribution Recognition Program' Two Years in a Row

Community Contribution Activities Including Local Environment Improvement, Hygiene Product Support, and Customer Volunteer Group
진행

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 3rd that it has been selected for the 'Community Contribution Recognition Program' for two consecutive years in recognition of its contributions to community service and revitalization of the local economy.

The Community Contribution Recognition Program is jointly organized by the Ministry of Health and Welfare and the Korea National Council on Social Welfare to discover and acknowledge companies and institutions that have made efforts to solve community problems and promote local revitalization.

Shinhan Card established an ESG team this year dedicated to environmental, social, and governance (ESG) management to systematically lead win-win management. First, it expanded the 'Euljiro 3-ga Project,' aimed at urban regeneration, nationwide and promoted the 'Hero Project.' Through art marketing, it improved the street environment of Euljiro with the Euljiro Shutter Gallery and carried out environmental improvement projects at Daegu's Seomun Market, providing special customer experiences by highlighting local charm.

Additionally, Shinhan Card delivered hygiene products such as masks and hand sanitizers to essential community locations including elementary school care classrooms, community centers, and social welfare centers in areas declared as special disaster zones due to the COVID-19 pandemic. Through salary sharing by Shinhan Card employees, Dream Boxes were created and delivered to medical staff working on the front lines of COVID-19, and support for treatment costs for pediatric patients continues.

The 'Areumin Library' project, ongoing for 11 years since 2010, aims to enhance reading culture and nurture future generations in the community. To date, a total of 505 libraries have been opened, supporting approximately 620,000 books. In connection with domestic and global projects, six Areumin Libraries have also been opened overseas in countries such as Vietnam, Indonesia, and Myanmar.

Furthermore, Shinhan Card has operated the 'Areumin Customer Volunteer Group,' a community volunteer activity involving customers, for 14 years. Through the dedicated donation site 'Areumin Site,' funds donated by customers are delivered to nonprofit organizations to support vulnerable groups in the community.

A Shinhan Card official stated, "This selection is the result of Shinhan Card’s sincere and continuous efforts to solve community problems and promote coexistence. Going forward, we will continue to carry out systematic and sustainable social contribution activities in line with Shinhan Financial Group’s ESG strategy to fulfill our social responsibility as a corporate citizen."

This content was produced with the assistance of AI translation services.