Lotte ON's November Sales More Than Double Compared to May

Increase in Customer Visits and Payment Amounts After Strengthening Marketing Events
Home Appliances, Sports Leisure, and Luxury Goods Drive Overall Sales Growth

[Asia Economy Reporter Lim Hye-seon] Lotte ON's payment amount in November has more than doubled compared to May, right after its launch. This is the result of aggressively conducting sale marketing to attract customers since last September.

Lotte ON announced on the 3rd, "The number of customers visiting Lotte ON last month increased by 68.7% compared to May," and "the average monthly payment amount per customer also grew by 25.6%." Due to the increase in visitors and average spending per customer, Lotte ON's payment amount last month more than doubled compared to May.

Starting from September, Lotte ON has been holding the regular event "First Monday" on the first Monday of every month. In October, it held "Lotte ON Sesang," an integrated event for Lotte's distribution affiliates, and last month, it conducted "Again Lotte ON Sesang" and "Lotte ON Black Friday," among others.

Comparing last month's sales by product category with those in May, sales growth was highest in electronics, including large home appliances with significant price benefits during events, as well as laptops, tablets, and computer peripherals, with a growth rate of 229.1%. Due to the impact of COVID-19, sports leisure sales such as golf and camping equipment and sportswear increased by 182.6%. Additionally, luxury goods sales rose by 107.6% compared to May, thanks to duty-free inventory luxury sales and luxury day events. Sales of food, clothing, and beauty products, which have the largest sales proportions, also increased by 62.5%, 182.3%, and 103.6%, respectively.

Lotte ON explained that as customer inflow increased and average order amounts rose, sellers are actively engaging in sales. As of last month, about 20,000 sellers were registered on Lotte ON, with the number of displayed products reaching 90 million. Furthermore, the number of sellers generating sales on Lotte ON increased by 34.8% compared to May.

To express gratitude to customers who participated in various marketing events, Lotte ON will hold the "Lotte ON Awards" from the 7th to the 13th. During the event period, the top 10 best products of 2020 and the top 100 outstanding sellers will be selected, and all customers purchasing event products will receive a discount benefit of up to 15,000 KRW.

This content was produced with the assistance of AI translation services.