S-OIL Wins Grand Prize in Brand Management Category at Korea Management Awards

S-OIL Gudoil character.

[Asia Economy Reporter Hwang Yoon-joo] On the 1st, S-OIL received the Grand Prize in the Brand Management category for the fourth consecutive year at the '2020 Korea Management Awards' hosted by the Korea Management Association Consulting (KMAC), highly recognized for its consistent and differentiated brand marketing.

S-OIL recognized the importance of brand management to secure a competitive edge in the refining industry and grow as a sustainable company. While strengthening the basics through continuous improvement of its core competencies in quality and service, it has been conducting differentiated marketing activities that go beyond the existing paradigm, such as airing CM song advertisements and implementing integrated marketing using the industry's first character (Gu Do-il). Additionally, S-OIL operates various communication programs targeting consumers and stakeholders to share its management philosophy and listen to customers' voices. To protect customers and gas station attendants from COVID-19, thorough disinfection is carried out in fueling areas, restrooms, and offices.

The 'Korea Management Awards' is the most prestigious award in the field of management innovation in Korea, hosted by KMAC since 1987. It annually recognizes companies that enhance corporate competitiveness and customer value in areas such as brand management, customer satisfaction management, and social responsibility management.

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