Gyeongbuk Province Selects 15 'Star Tourism Ventures' ... Supports Linkage with Tourist Site Projects

Public audition scene for selection as Gyeongbuk Star Tourism Venture.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Park Dong-wook] Gyeongsangbuk-do and the Gyeongsangbuk-do Content Promotion Agency (Director Lee Jong-su) announced on the 1st that they have finally selected 15 projects, including the 3 Major Cultural Zones Taxi Tour product (Roiku), through the 'Gyeongbuk Star Tourism Venture Project Contest.'

The 'Gyeongbuk Star Tourism Venture Project Contest' has been promoted since last year to discover and nurture startup companies and prospective entrepreneurs with innovative tourism business ideas that can be applied to Gyeongbuk tourism, especially the Gyeongbuk 3 Major Cultural Zones project.

This year's contest, held from October 14 to November 8, received applications from a total of 29 companies. Among them, 15 companies were finally selected through document screening, on-site evaluation, and a public audition (online).

Selected companies will receive 15 million KRW in commercialization support funds, along with startup education, customized consulting, joint promotional marketing through the Korea Tourism Startup Association, and active support for market development, including linkage with the 3 Major Cultural Zones project sites.

Kim Sang-cheol, Director of the Culture, Tourism, and Sports Bureau of Gyeongsangbuk-do, said, "Through this contest, even in the tourism market environment stagnated by the spread of COVID-19, tourism venture companies have created new tourism demand with innovative ideas, marking a turning point in pioneering new paths for Gyeongbuk tourism." He emphasized, "Gyeongsangbuk-do will continue to provide various opportunities so that early-stage tourism startups can grow into competitive tourism companies."

◆ List of companies selected for this year's Gyeongbuk Star Tourism Venture Development Project

△ Roiku (Development of taxi tour products for Gyeongbuk 3 Major Cultural Zones) △ K-Sense (Development of herbal incense DIY package capturing the scent of Gyeongbuk) △ Saishiot (Development of non-face-to-face experiential tourism content in Gyeongju area applying gamification) △ Shellang Korea (Development of mother-of-pearl stickers reflecting Silla) △ Jiban Co., Ltd. (Development of stamp tour using the Little Home application) △ Koma (Development of experiential program combining traditional house experience and social dining) △ Play the World (Development of Hwarang historical and cultural gamification content) △ Sangsang (Development of tour course for Yakmok Market in Chilgok-gun) △ Sugar Mong (Development of tourism souvenirs for Gyeongbuk 3 Major Cultural Zones) △ KIOT (Development of non-face-to-face tourism system using AI video analysis technology) △ Byeolddaneun Beondong Village Co., Ltd. (Development of experiential programs such as cooking contests using ‘Eumsikdimibang’) △ I-Cheheom Education Travel (Development of tour program for northern Gyeongju) △ Alt & M (Development of gamification & edu-game web tourism content) △ H&Craft Choi (Development of mother-of-pearl craft experiential program) △ Bitgleem (Development of digital immersive display content)

This content was produced with the assistance of AI translation services.