Homeplus e Paranjaedan and 'Shoot for Love' Conduct Donation Video Campaign
YouTube Influencers and World Pediatric Cancer Day Commemorative Video
Donating 100 KRW per View, Up to 100 Million KRW
[Asia Economy Reporter Lim Hye-seon] Homeplus's social contribution foundation, the ‘e-Paran Foundation,’ announced that it will produce a special video and conduct a donation campaign in collaboration with YouTube influencer ‘Shoot for Love’ to commemorate ‘World Childhood Cancer Day.’
This campaign is the third consecutive year that Homeplus e-Paran Foundation and Shoot for Love have been running together. The number of views of the special video uploaded on Shoot for Love’s YouTube and Facebook channels, as well as Homeplus’s Facebook page, will be counted, and 100 KRW will be donated per view, up to a maximum of 100 million KRW (1 million views) for children with childhood cancer. The donations will be used for treatment costs for pediatric cancer patients and for the ‘Healing School,’ a growth education program designed to support the development and social adaptation of children with cancer and their families.
This year’s video features former tennis player Lee Hyung-taek and national taekwondo athlete Lee Dae-hoon competing for the position of next store manager at a large supermarket.
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Since 2018, the Homeplus e-Paran Foundation has been conducting a ‘trick shot’ donation video campaign with Shoot for Love, actor Kim Bo-sung, and soccer player Cho Won-hee, using Homeplus stores as the backdrop. Last year’s video featuring soccer player Cho Won-hee also reached 1 million views within just four days of its release, leading the Homeplus e-Paran Foundation to donate 100 million KRW to the Korea Leukemia Childhood Cancer Association.
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