Shinhan Card to Launch Credit Card with Marriott Membership... Industry First
Shinhan Card Signs MOU with Marriott International for Product Development
[Asia Economy Reporter Ki Ha-young] Shinhan Card is partnering with Marriott International to launch the first Marriott Bonvoy credit card in Korea.
On the 30th, Shinhan Card announced that it had signed a business agreement with Marriott International, the world's largest hotel chain, to develop products and promote joint marketing. Through this agreement, the two companies plan to launch a credit card equipped with the Marriott Bonvoy loyalty program. This is the first of its kind in the domestic industry. Marriott Bonvoy credit cards are already operated overseas in countries such as the United States and Japan.
Marriott Bonvoy is Marriott International's flagship membership program with 140 million members worldwide, allowing members to earn and redeem Bonvoy points when staying or dining at Marriott hotels and resorts globally.
According to the agreement between the two companies, once the product is launched, customers can join the Marriott Bonvoy program simply by applying for the credit card. By presenting the card at over 7,000 hotels located in 132 countries worldwide, customers can enjoy various membership benefits and earn points based on their card usage.
Additionally, they plan to build a close cooperative relationship domestically and internationally, including developing a program that allows My Shinhan Points to be converted into Marriott Bonvoy points. Considering the difficulties of overseas travel due to the COVID-19 situation, Shinhan Card will focus its marketing activities on Marriott International-affiliated hotels located within Korea for the time being.
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A Shinhan Card official said, "Through this business agreement with Marriott International, we expect customers to enjoy broader and more valuable benefits in areas such as domestic and international travel, business, and banquets."
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