Hyundai Motor-Naver Strengthen Cooperation for Future Mobility Services 'Join Hands'

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Group and Naver are strengthening their cooperation to create a future mobility ecosystem. The two companies plan to officially launch collaborative mobility service products starting next year.

On the 27th, Hyundai Motor Group and Naver signed a "Future Mobility Business Partnership Agreement (MOU)" at Naver Green Factory located in Seongnam-si, Gyeonggi-do, with key figures including Ji Young-jo, Head of Hyundai Motor Strategy and Technology Division, and Han Seong-sook, CEO of Naver, along with other representatives from both companies, the two companies announced on the 29th.

Through this agreement, the two companies selected three main collaboration areas: ▲content and service business cooperation ▲creation of mobility service synergy ▲development of win-win models for small and medium-sized enterprises, and plan to launch related services and products in each area starting next year. This signifies an organic collaboration between an automobile company and an information and communication technology (ICT) company to provide customers with diverse experiences linking vehicles and platforms, and ultimately to create a new mobility ecosystem.

Hyundai Motor Group and Naver signed a "Future Mobility Business Partnership Agreement" on the 27th at Naver Green Factory. (From left in the photo) Ji Young-jo, President of Hyundai Motor's Strategy and Technology Division, and Han Seong-suk, CEO of Naver, are posing for a commemorative photo. Photo by Hyundai Motor Group

First, Hyundai Motor Group plans to develop new services that allow Hyundai and Kia customers to access various content provided by Naver through the vehicle infotainment system. In particular, they envision providing innovative in-vehicle customer experiences by linking various services and content closely related to modern life?such as search, maps, shopping, webtoons, V Live, and audio clips offered by Naver?with connected cars.

Additionally, customers using Hyundai and Kia’s connected car services will be able to receive vehicle maintenance notifications via Naver alert services or access Naver to use electric vehicle pick-up charging services.

Furthermore, under this agreement, Hyundai Motor Group and Naver will jointly pursue the launch of new mobility services and the creation of new business opportunities based on the various platforms each company possesses. Previously, Hyundai Motor Group provided its self-developed service platform to various mobility service providers and established a system to share data generated during its use.

The two companies aim to secure leadership in the mobility ecosystem through platform-based synergy and, furthermore, create social value by proposing new win-win business models for small and medium-sized enterprises utilizing Hyundai and Kia’s digital keys.

Ji Young-jo, Head of Hyundai Motor Strategy and Technology Division, said, "Through the convergence of automobiles and ICT, we will enhance new mobility conveniences that customers can tangibly experience and innovate customer experiences throughout the use of mobility services."

Han Seong-sook, CEO of Naver, responded, "Since the mobility industry can bring many changes to various types of users, we will create new possibilities through diverse experiments together with Hyundai Motor Group."

This content was produced with the assistance of AI translation services.