Health and Warmth in Focus... Bedding Industry Heats Up Winter Battle

Functional Bedding Market Aiding Sound Sleep Grows Over 10% Annually
Strong Sales Centered on Sesa Living, Evejari, and Allergman BIG 3
Popularity Driven by Warmth, Allergy Prevention, and Eco-Friendliness

As temperatures drop below freezing, warm winter blankets are gaining popularity, with three major functional bedding companies showing strong sales. The photo shows Sesaliving's Wellosh Fogni bedding "Lezon." Photo by Welcron

[Asia Economy Reporter Kim Heeyoon] #Housewife Kim Eunju (36, pseudonym) recently purchased a functional bedding set for nearly 700,000 KRW. As winter approaches, she wanted to create a warm sleeping environment. Kim said, "I replaced the bedding I've used since my newlywed days with a lightweight and warm product," adding, "If it means getting quality sleep, I wouldn't hesitate to spend more."

With nighttime temperatures dropping below freezing, warm winter blankets are gaining popularity. Especially amid the prolonged COVID-19 pandemic and growing concerns over flu spread, sales of functional bedding that boosts immunity and protects health are also showing strong growth.

The domestic bedding market is estimated to be worth about 1.5 trillion KRW. Among this, the functional bedding market is valued at 600 billion KRW and is steadily growing by 10% annually. As of last year, the top three companies by sales?Welcron Group (102.3 billion KRW), Ideok I&C (94.2 billion KRW), and Evejari (60.7 billion KRW)?account for more than half of the total market.

In particular, the functional products of these three companies see their highest sales in winter when daylight hours decrease. Industry experts analyze that demand for functional bedding increases because melatonin secretion, which induces sleep, decreases during this season.

Accordingly, bedding companies are adopting aggressive expansion strategies by launching functional products for winter and conducting various promotions.

Sesaliving’s ‘Welpo’: Combining Warmth and Allergy Prevention Functionality

Welcron’s functional bedding brand Sesaliving introduced the ‘Welpo (Welrosh-Pogni)’ bedding series, which uses their self-developed allergy-preventive fabric ‘Welrosh’ together with the highly warm ‘Pogni’ fabric.

Winter bedding Pogni is known for its soft texture and excellent warmth but has been criticized for generating a lot of dust and being heavy. The newly launched Welpo bedding by Sesaliving uses Pogni fabric for the inner lining to maintain warmth, while the outer surface uses Welrosh, their allergy-preventive material that does not generate dust, enhancing functionality.

Welcron explains that this product combines the advantages of a warm winter blanket with low dust generation and the ability to block house dust mites.

Evezari Paradise Premium Goose. Photo by Evezari

Evejari Launches ‘Goose Bedding’ Catering to Diverse Consumer Preferences

Evejari is introducing a variety of goose bedding products for the winter season, expanding consumer choices from design to weight.

Evejari’s premium goose products contain over 80% Siberian and Hungarian goose down, using cotton and modal covers that maximize the functionality of the goose down. The raw goose down is washed once more domestically and rinsed multiple times to enhance resilience. Additionally, Polygiene processing is applied to provide anti-mold and antibacterial functions.

The goose filling is available in Q size from 600g to 850g, allowing consumers to select based on their body temperature and preferred weight. The lightweight Snow Goose and Silvering Goose feature microfiber covers with excellent drape that wraps the body. Premium Cloud Goose and Double Shield Goose, weighing over 800g, use fabrics that prevent seepage and emphasize lightness, according to Evejari.

Allermang's 'Sphinx Mattress'. Photo by Allermang

Allerman Sphinx Launches World’s First Allergy-Preventive Mattress

Ideok I&C’s Allerman launched the ‘Allerman Sphinx’ brand in August in collaboration with UK mattress manufacturer Harrison Sphinx, focusing on functional mattress products.

Allerman Sphinx boasts high durability by densely using UK-made HD micro pocket springs imported from Harrison Sphinx. It is the world’s first allergy-preventive mattress incorporating their proprietary Allergy X-cover fabric. Furthermore, Allerman explains that the mattress is produced in a cleanroom used for medical devices, employing antibacterial air showers and double UV sterilization with double packaging to ensure perfect hygiene.

An industry insider said, “Due to the sudden cold weather and the impact of COVID-19, interest in health has surged along with demand for functional bedding,” adding, “In the future, bedding products focusing not only on design but also on deep sleep and functionality are expected to gain consumer popularity.”

This content was produced with the assistance of AI translation services.