Eunpyeong-gu Construction Site Barrier Illuminates Dark Night Path

Eunpyeong-gu and Eunpyeong Police Station Collaborate with Public Service Advertisement Expert CEO Lee Je-seok... Beyond Simple Lighting, Using Characters to Convey Crime Prevention Messages

Podori Lighting System

[Asia Economy Reporter Jongil Park] Eunpyeong-gu (Mayor Kim Mi-kyung) and Eunpyeong Police Station, in collaboration with public service advertisement expert CEO Lee Je-seok, have installed a large-scale (CPTED) functional lighting system outdoor advertisement developed for crime prevention on the construction fence of Yeonsinnae GTX site, conducting the Eunpyeong 'Brightening Night Streets Campaign.'

The advertisement concept features the Police Agency character ‘Podori’ and Eunpyeong-gu mascot ‘Pabari’ cooperating to symbolize their commitment to the safety of Eunpyeong residents by shining bright light from the lantern they hold after sunset, illuminating the dark night streets.

Additionally, as part of the Eunpyeong 'Brightening Night Streets Campaign,' installation of small (CPTED) attachable lighting systems is also underway.

In consultation with Eunpyeong Police Station, these systems target crime-vulnerable areas such as residential alleys and parks, where at night, light emits from Podori’s eyes using eco-friendly solar batteries, and pressing the radio button on the waist triggers an emergency bell or connects to the police station.

CEO Lee Je-seok, who developed the lighting system, stated, “This lighting design emphasizes not only the simple lighting function but also the functional and practical aspects of conveying crime prevention messages and key information.”

Eunpyeong-gu stated that since this project is promoted with resident participation budget support, they plan to analyze resident responses and effectiveness in the future to expand the project.

In particular, the small attachable lighting system will be implemented in cooperation with the jurisdictional police stations (Eunpyeong Station, Seobu Station) by selecting crime-vulnerable areas, and technical aspects will be continuously collaborated on with public service advertisement expert CEO Lee Je-seok.

Representatives from Eunpyeong Police Station and Eunpyeong-gu Office said, “As the night streets brighten, we expect the expressions of Eunpyeong residents to become brighter as well. Given that Eunpyeong-gu has the highest residential density nationwide and a rapidly increasing proportion of single-person households, we will continuously take the lead in improving crime-vulnerable districts.”

This content was produced with the assistance of AI translation services.