Home&Shopping Launches 'Home&Smile Volunteer Group'

On the 26th, the in-house volunteer team launch ceremony at the company headquarters building in Gangseo-gu, Seoul

On the 26th, at the Home&Shopping headquarters in Gangseo-gu, Seoul, Kim Ok-chan, CEO of Home&Shopping (left), is presenting a certificate of appointment to the volunteer group president at the 'Home&Smile Launch Ceremony'.

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping employees have united to form a volunteer group to take the lead in community service activities. Home&Shopping (CEO Kim Ok-chan) announced on the 26th that it held the launch ceremony of its in-house volunteer group, the 'Home&Smile Volunteer Group,' and will begin full-scale volunteer activities.

The launch ceremony held at Home&Shopping headquarters in Gangseo-gu, Seoul, was conducted with a minimal number of attendees, including Kim Ok-chan, CEO of Home&Shopping and head of the volunteer group, key executives, the volunteer group president, and some volunteers, to prevent the spread of the novel coronavirus infection (COVID-19).

The Home&Smile Volunteer Group is a volunteer club operated through the voluntary participation of Home&Shopping employees. Going forward, it plans to promote a culture of sharing and volunteering by regularly conducting volunteer activities targeting vulnerable groups in the community, such as children and adolescents, the elderly, and people with disabilities. In particular, due to difficulties in face-to-face contact at volunteer sites caused by the spread of COVID-19, the group intends to focus on non-face-to-face donation and volunteer activities.

Following the launch ceremony, the first non-face-to-face donation event was held, delivering 'Pink Boxes' containing hygiene products to vulnerable female adolescents. The Pink Box support project, conducted in collaboration with the Gangseo Hope Sharing Welfare Foundation, was established to assist growing female adolescents who have difficulty purchasing essential items such as sanitary pads due to economic hardship. The one-year supply packages, consisting of sanitary pads, cleansing products, and women's underwear, will be provided quarterly via delivery to a total of 100 female adolescents.

Kim Ok-chan, CEO of Home&Shopping, stated, "Corporate social contribution activities are becoming even more crucial for vulnerable groups who are facing greater difficulties due to COVID-19. Starting with the launch of this volunteer group, Home&Shopping will share the joy of giving with its employees and plans to continuously expand its social contribution activities in the future."

This content was produced with the assistance of AI translation services.