Lotte Homeshopping Holds 'Love Kimchi Making' Sharing Event for Underprivileged in Yeongdeungpo-gu

Lotte Homeshopping delivered kimchi to 150 single elderly households in Yeongdeungpo-gu through the 'Love Kimchi Sharing' event held on the 25th.

[Asia Economy Reporter Seungjin Lee] Lotte Homeshopping announced that on the 25th, as the cold season began in earnest, it delivered kimchi for kimjang to 150 elderly living alone households in Yeongdeungpo, where its headquarters is located, through a non-face-to-face method to help the underprivileged prepare for winter.

As part of the ‘Love Kimjang’ sharing event that started in 2016, the ‘Charlotte Volunteer Group,’ composed of Lotte Homeshopping employees, has been making kimchi every year and delivering it to the local underprivileged. This year, to prevent the spread of the novel coronavirus infection (COVID-19), face-to-face activities were suspended, and finished kimchi products were delivered non-face-to-face.

At the delivery ceremony held by the Yeongdeungpo-gu Social Welfare Council, only a minimum number of people, including Lotte Homeshopping and council officials, attended to prevent COVID-19 infection. Kimchi for kimjang was delivered to 150 elderly living alone households in Yeongdeungpo-gu to support overcoming ‘Corona Blue’ among the local underprivileged and to help maintain a healthy diet during winter.

Jung Yoonsang, Head of Communications at Lotte Homeshopping, said, “We delivered kimchi for kimjang to the elderly in Yeongdeungpo-gu who are suffering from the double hardship of sudden cold weather and the prolonged COVID-19 pandemic. We will continue to carry out win-win activities that provide practical help to the local community and convey warm energy.”

Meanwhile, Lotte Homeshopping built the ‘Hope Suragan’ cooking facility in Yeongdeungpo-gu Office in 2015 and has delivered a total of more than 43,000 side dishes to the local underprivileged so far. This year, due to the spread of COVID-19, support was switched to an untact (contactless) method. In March, it supported ‘living supplies kits’ consisting of hygiene products and convenience foods to prevent infection among vulnerable groups, and during Chuseok, it delivered more than 10 types of holiday convenience foods, continuing non-face-to-face win-win activities.

This content was produced with the assistance of AI translation services.