7-Eleven Launches Unique Product 'Cheonmapyo Cement Popcorn'

[Asia Economy Reporter Seungjin Lee] Following the launch of Yudong Golbaengi Beer, 7-Eleven has introduced a unique product in collaboration with a cement brand.

On the 24th, 7-Eleven announced the release of ‘Cheonmapyo Cement Popcorn’ in partnership with Seongsin Yanghoe, famous for Cheonmapyo Cement.

‘Cheonmapyo Cement Popcorn’ is a retro-themed product that uses the Cheonmapyo Cement bag design directly on the packaging. It features black popcorn with a cement-like appearance created using natural cacao coloring. The popcorn offers a sweet and salty flavor combination, allowing consumers to fully enjoy the harmony of sweet and savory tastes. The price is 1,500 won.

Recently, unique collaborations crossing different brand categories have become a leading trend in the food and distribution industries. This is because such products are attracting consumer attention and showing strong sales, especially as the MZ generation increasingly pursues “gajam-bi” (fun relative to price) and “funsumer” (consuming for fun) consumption tendencies.

Meanwhile, the Golbaengi Beer released earlier this month in collaboration with Yudong Golbaengi has become a hot topic on social networking services (SNS) due to its unique packaging and currently ranks first in the craft beer category.

Jang Chaeyoon, MD of the Ambient Food Team at 7-Eleven, said, “This product is perfect for enjoying a simple beer after a day’s work,” adding, “We plan to continuously launch collaborative products incorporating fun elements across various categories to deliver unique enjoyment and experiences to consumers.”

This content was produced with the assistance of AI translation services.