Aniplus, ANIPLUS ASIA Channel Enters Hong Kong... "Surpasses 14 Million Households in Viewership"

[Asia Economy Reporter Jang Hyowon] Global content media company Aniplus has surpassed 14 million overseas households in viewership by launching an animation specialty channel on Hong Kong's broadcasting platform, following its expansion in Southeast Asia.

Aniplus announced on the 23rd that it launched the ‘ANIPLUS ASIA’ channel on NOW TV and OTT platforms operated by Hong Kong's leading telecommunications company PCCW.

Aniplus’s ‘ANIPLUS ASIA’ channel is a youth animation specialty channel known for its timeliness, simultaneously broadcasting youth animations from Korea and Japan across Asia. With the channel launch on Hong Kong's NOW TV, it is now being distributed on over 20 broadcasting platforms including Southeast Asia countries such as Singapore, Malaysia, Thailand, and the Philippines, as well as Hong Kong.

Recently, with the prolonged COVID-19 pandemic accelerating the untact (contactless) culture, consumption of IPTV and OTT platforms that allow enjoying various digital content at home has been active. This is expected to further expand Aniplus’s animation content business.

Based on its expertise in establishing the only youth animation channel in Korea capable of simultaneous broadcasting in Korea and Japan, Aniplus has been focusing on targeting the Southeast Asian animation content market through its Singapore subsidiary since 2014. The company explained that by securing broadcasting rights early for simultaneous airing and managing copyrights against illegal videos on P2P and webhard platforms, it has been able to secure a leading position in overseas markets.

A company representative stated, “As media platforms diversify, the service has rapidly expanded not only to TV channels but also to smartphones and PCs, with OTT platforms especially experiencing rapid growth,” adding, “In line with market changes, we plan to focus on expanding the ANIPLUS service not only through TV channel launches but also through OTT platform expansion.”

This content was produced with the assistance of AI translation services.