[Asia Economy Reporter Minji Lee] AIM, the number one fintech personal asset management service, announced on the 23rd that the proportion of users entrusting the future asset management of their children has significantly increased.


AIM stated that the proportion of minor contract holders among all users increased by approximately 2150% compared to the same period last year. The total managed amount for the under-20 age group rose by about 518%. This is analyzed as a substantial increase in the needs of users in their 30s and 40s who want to prepare a large sum of money for their children’s future through long-term investments of over 10 years.

AIM Reports 2150% Surge in Asset Management Requests for Children Under 20 Compared to Last Year View original image


AIM’s minor accounts are 100% additional contracts linked to existing users. The satisfaction of existing customers with AIM’s revenue stability has led to re-contracts with the new goal of ‘assets to pass on to their children.’


Recently, AIM is approaching the milestone of surpassing 400 billion KRW in cumulative managed assets for the first time in the industry, thanks to steady inflow of new users. The re-contract rate among existing customers reached 91%, and 41% of all users made additional deposits.


AIM, a personal asset management service, is the largest company in the advisory asset field for general investors. It provides mobile personal asset management services by implementing the 20 years of expertise of CEO Jihye Lee, a Wall Street veteran, into the algorithm ‘Esther.’ When users input their financial situation, asset management goals, and duration, a customized asset portfolio is created based on individual risk tolerance and financial objectives. Through expert advice, investments are diversified across 12,700 global assets in 77 countries to minimize risk, and rebalancing is performed to increase the proportion of safe assets during severe market crises, effectively defending the portfolio.



An AIM representative said, “If the younger generation utilizes their ample time to choose strategies that reduce volatility from a long-term perspective and follow the growth of capital markets, assets will definitely grow,” adding, “AIM will be a good partner that makes children’s time and customers’ assets more valuable through ‘long-term asset management.’”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing