Swanicoco Expands Business Area with Inner Beauty... 'Caring Deep into the Skin'

Acquired Distribution Rights for Lotte and Hyundai Home Shopping's Signature Product 'Dr. Superberry Pomegranate Collagen with Hibiscus'
Expanding Inner Beauty Business to Strengthen Synergy with Cosmetic Sector

[Asia Economy Reporter Hyungsoo Park] Swanicoco, a cosmetics subsidiary of Brain Contents, is acquiring the distribution rights of an inner beauty brand to secure future competitiveness and expand its business scope.

The natural cosmetics brand Swanicoco has acquired the exclusive distribution rights for the well-known home shopping inner beauty brand ‘Doctor Superberry Pomegranate Collagen with Hibiscus’ and will start selling it from the 23rd.

‘Doctor Superberry Pomegranate Collagen with Hibiscus’ is an edible collagen product based on pomegranate concentrate, known as the queen of fruits, with key ingredients including pomegranate, low molecular weight fish collagen, and hibiscus. It contains Iranian pomegranate, called the "treasure trove of plant-based estrogen," and German hibiscus, known as the "flower of the goddess."

Swanicoco will initially sell the product online through open markets, social commerce, and comprehensive shopping malls, and will sell it via Lotte Home Shopping broadcast on the 25th.

Lee Seungwoo, CEO of Swanicoco, said, "Interest in inner beauty, which pursues not only skin health but also health within the skin, is growing recently," and introduced, "Doctor Superberry Pomegranate Collagen Jelly Stick is already widely known among consumers as a representative inner beauty brand through home shopping and other channels."

He added, "We plan to expand our business area into inner beauty, which can create synergy with our cosmetic business."

This content was produced with the assistance of AI translation services.