SSG.com Holds Discount Event for 47 Brands from 3 Nordic Countries

[Asia Economy Reporter Seungjin Lee] SSG.com is conducting the ‘Nordic Lifestyle Week’ promotion until the 6th of next month.

This promotion introduces representative brands and products from the three Nordic countries: ‘Sweden’, ‘Denmark’, and ‘Finland’. It features 47 brands, including popular domestic favorites such as ‘H&M’, ‘Lego’, and ‘Royal Copenhagen’, offering discounts of up to 54%. A variety of categories including fashion, baby and children’s products, food, and living goods are prepared.

This special exhibition is held to raise domestic awareness of Nordic brands available on SSG.com and to introduce products with simple designs and practicality, jointly planned with the embassies of the three countries.

In fashion, the Swedish clothing brand ‘H&M’ is holding an exclusive event offering up to 40% off on autumn and winter products. The Danish watch brand ‘Nordgreen’ and ‘Kakao Friends’ collaborated on the ‘Philosopher Ryan Watch’, which is offered at a 28% discount, with watch straps given to early buyers. The Finnish fabric brand ‘Johanna Gullichsen’’s ‘Tetra Handbag Doris’ is available for 149,000 KRW, and customers who purchase over 300,000 KRW will receive a free T-shirt.

Additionally, Swedish jewelry brands ‘Maria Nilsdotter’ and ‘Edwards Accessories’ are also featured.

For baby and children’s products, an exclusive benefit of up to 20% off is offered on the Swedish premium baby product brand ‘BabyBj?rn’. Danish eco-friendly diapers ‘Bambo Nature’ are discounted up to 54%, and Swedish baby food ‘Alex and Phil’ organic fruit puree is sold at a 30% discount for 4,200 KRW. Danish toys ‘Lego’ are prepared focusing on key products such as ‘Play House’, ‘Classic Large Building Box’, and ‘Forest Glamping’. Swedish toys ‘Brio’, Swedish diapers ‘Libero’, and Finnish diapers ‘Moomin Baby’ are also offered at special prices.

In food, ‘Kalles Squeezable Smoked Cod Roe Spread Original 190g’ from Sweden is sold for 7,900 KRW, and ‘Bearbells Milkshake Protein Drink 8 bottles’ is offered at a 14% discount for 33,500 KRW. Swedish canned mackerel ‘Starbur’, Swedish soy milk ‘Sproud’, Danish vegan food ‘Naturli’, and Finnish xylitol ‘Fazer’ are also introduced.

In living goods, the Danish royal porcelain brand ‘Royal Copenhagen’’s ‘Star Fluted Tea Moment Set’ is sold at a 30% discount. The Finnish design brand ‘Tonfisk’’s ‘Tea and Coffee Cup Set of 2’ is exclusively available with a 15% discount, and the Swedish national item ‘Svinto Multipurpose Scrubber 100g 4-pack’ is offered at 34% off the regular price. Danish furniture ‘Nofu’, Swedish toothbrush ‘Jordan Green Clean’, and Finnish tableware ‘Iittala’ products are also available for purchase.

Additionally, SSG.com is holding an event where customers can enter a raffle for prizes based on their purchase amount. Prizes include hotel accommodation vouchers, luxury mufflers, and cast iron pots, awarded through a draw according to purchase tiers.

Jonghoon Lee, Marketing Manager at SSG.com, said, “We hope this will be an opportunity for customers to directly experience the Nordic-style ‘Hygge Life’, which finds comfort in a simple life.”

This content was produced with the assistance of AI translation services.