Increase in Hair Loss Concerns Among 2030 Generation... Related Sales Up 52%

[Asia Economy Reporter Lim Hye-seon]Recently, as more young people express concerns about hair loss due to stress and external environmental factors, sales of related products are on the rise.

According to the distribution industry on the 22nd, CJ Olive Young analyzed sales from January 1 to November 19 this year and found that sales of hair loss and scalp care shampoos increased by 52% compared to the same period last year. This figure surpasses the overall shampoo sales growth of 11% during the same period. The purchase ratio of customers in their 20s and 30s increased by 10% compared to the previous year. The company analyzed this as "the hair loss market is getting younger."

In response, Olive Young has launched various products. The 'Dupidupibu Kit' is characterized by enhanced product diversity, allowing customers to experience key functional products tailored to scalp concerns such as volume, dryness, and trouble. Representative products include 'Dr. For Hair Poligen Shampoo' and 'Labo H Hair Loss Symptom Relief Shampoo,' along with a 'Hair Dry Towel' that helps effectively dry hair after shampooing. Additionally, until the 29th, about 30 popular products from major hair loss and scalp care brands will be selected and offered at reasonable prices.

A CJ Olive Young official stated, "With the 'young hair loss' trend, the number of customers who want to fundamentally manage hair health is increasing," adding, "Just as skincare is chosen according to skin condition, we will expand the perception that the scalp is also skin and continue to foster hair loss prevention and scalp care product lines."

This content was produced with the assistance of AI translation services.