‘Im Young-woong Effect’ Cheongho Nice Ice Water Purifier, 20%↑ Sales This Fall

Electricity Costs of Ice Water Dispensers Show Almost No Difference Compared to Cold Water Dispensers, Leading to Strong Sales

Cheongho Nice announced on the 20th that sales of its ice water purifiers for the autumn season increased by 20% compared to the same period last year. The photo shows Cheongho Nice model, singer Lim Young-woong. Photo by Cheongho Nice

[Asia Economy Reporter Kim Heeyoon] Cheongho Nice announced on the 20th that sales of its ice water purifiers during the autumn season increased by 20% compared to the same period last year.

According to Cheongho Nice, sales of ice water purifiers from September to October increased by about 20% compared to the same period last year.

Cheongho Nice, which launched the world's first ice water purifier in 2003, has since enhanced its expertise in functional water purifiers by releasing products such as wine cellar ice water purifiers, ultra-compact countertop ice water purifiers, coffee ice water purifiers, and carbonated water ice water purifiers.

The sterilizing ice water purifier Senita series, launched in May last year, currently accounts for about 35% of Cheongho Nice's total ice water purifier sales and is a representative product.

As for the reason why ice water purifiers, which had strong seasonality, showed an increase in sales even in the off-season autumn, Cheongho Nice explained, "The electricity cost of ice water purifiers is almost the same as that of cold water purifiers, so they can be used without burden even in seasons when ice consumption slightly decreases," adding, "These product advantages appealed to consumers."

Recently, the advertisement video "I Will Protect You," featuring model Lim Youngwoong, has gained great popularity, surpassing 3 million views on YouTube.

Won Gwangjik, Director of Marketing at Cheongho Nice, said, "Ice water purifiers are premium products used all year round and are gaining attention," and added, "As the original company of ice water purifiers, Cheongho Nice will actively carry out marketing activities to ensure that ice water purifiers are recognized in overseas markets as well."

This content was produced with the assistance of AI translation services.